Invest in PlayersTV Digital

Crowd SAFE Valuation Cap: $25M
Min. Investment: $500
Share Price:
$25
Min. Investment:
$100
Target Offering:
$125,000
Max. Offering:
$5M
Invest Until:
01/01/2024
REg cf offering

Invest in ISSUER [h1]

Paragraph description of issuer product, biz model, or other key attention grabber that can be 2 lines.

Invest in Example CF

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Share Price
$25.00
Investment Minimum
$100.00
Pre-Money Valuation
$21.5M
Minimum Target Offering
$125,000.00
Maximum Offering Size
$5M

Invest in Example CF

Paragraph description of issuer product, biz model, or other key attention grabber that can be 2 lines.
Share Price
$25.00
Investment Minimum
$100.00
Pre-Money Valuation
$21.5M
Minimum Target Offering
$125,000.00
Maximum Offering Size
$5M

Opportunity

Opportunity

PlayersTV Digital (PTV) is a new sports media company built out of a vision to disrupt the conventional hierarchy of the industry. However, despite being a newly formed entity, the expertise exhibited by PlayersTV Digital's founding team makes the company anything but a rookie in the sports media landscape.
In fact, PlayersTV Digital is the product of the experience gained by its founders while building another company, PlayersTV. Today, PlayersTV is achieving scale as a sports-content-focused powerhouse that has over 50 professional athletes as investors, partners, and content creators, including figures such as Chris Paul, Dwyane Wade, Damian Lillard, Ken Griffey Jr., and Travis Kelce.
PlayersTV Digital channels this momentum in a new direction by focusing on sports content distribution, serving as the exclusive distribution engine of PlayersTV content through a strategic partnership. We’re focused on building the future of sports media by providing top-notch curated and original content to consumers. With unprecedented athlete backing, distribution, and diverse revenue streams, this team has set their sights on PlayersTV Digital becoming the next juggernaut in the sports media distribution landscape.*
Why Invest?
  • PlayersTV Digital faces minimal time to market for scaling content distribution thanks to our relationship with PlayersTV, which also equates to a faster road to revenue.
  • Opportunity to invest in the booming industries of sports media and fandom, aligned with the growing trend of A-list athletes seeking increased ownership and control over their own content distribution.
  • Considerable revenue opportunity based on exclusive relationship with content partner, amounting to potential for strong return-on-investment.
  • Great investor perks, as detailed in the Investor Perks section below.
The graphic represents the PlayersTV roster of talent and stakeholders, made available to PlayersTV Digital through an exclusive partnership in return for an equity stake in PlayersTV Digital.

Invest in PlayersTV Digital

Regulation CF Offering
Reg CF | Crowd SAFE
What is this?
Investing in a SAFE means being entitled to a number of shares in the future, if the SAFE converts to equity. If converted, the SAFE's valuation cap determines the price and quantity of shares you receive. Learn more about this offering structure below.
Crowd SAFE Valuation Cap
$25M
Investment Min.
$500
Offering Close Date
12/31/2023
Target Offering Min.
$10,000
Max. Offering Size
$5M

Market

Sports fandom continues to increase, powered by the new digital age. The global sports sponsorship market was a whopping 57 billion U.S. dollars in 2020 and is projected to grow to over 90 billion dollars by the year 2027.* In 2020, North America alone generated over a third of global sports sponsorship revenue (source: Statista).
Furthermore, as traditional advertising dollars struggle, sports advertising is continuing to grow nearly selling out capacity across the board. Industry projections for 2023 suggest an $18 billion-plus sports advertising business with potential growth of 15%-20% as the business remains a defensive wall against streaming’s fragmented sports landscape* (source: TVNewsCheck).
Overall, spending on diverse-owned media rose at an 80% annual rate from 2020 to 2022, from $400 million to $1.4 billion. Despite many large brands committing up to 5% of their annual advertising budget to minority-owned businesses, spending on all diverse-owned media made up only 1.85% of total spending in 2022, and spending on Black-owned media comprised only 1.16% (source: AdAge).
Problem
Many athletes own their own production companies, yet these lacked a potent distribution network to optimally leverage their intellectual property and content. Moreover, the world of sports media presents a scattered landscape with content dispersed across a multitude of platforms, causing a challenge for fans to fully engage with it.
It is vital to recognize that sports fans constitute one of the most passionate niche audiences. The same supporters purchase tickets, jerseys, signature shoes, sports gear, and more. Their passion transcends beyond the game itself, translating into a desire for rich, comprehensive, and easily accessible content. Harnessing this enthusiasm effectively demands a consolidated platform that not only streamlines the distribution of athlete-generated content but also enriches the fan experience by bridging the gap between the athletes and their devoted followers.
Solution
By building an unprecedented 360-degree digital distribution ecosystem paired with unparalleled talent, we have revolutionized sports media monetization, and also finally helped sports fans connect with the athletes they love through a more authentic platform.
The graphic represents the PlayersTV value proposition in alignment with that of PlayersTV Digital.
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Traction

The graphic represents the momentum built by PlayersTV, from which PlayersTV Digital benefits through an exclusive partnership in return for an equity stake in PlayersTV Digital.
PlayersTV Digital was established as a new entity in August 2023 by the same founding team who built PlayersTV from the ground up. Through a direct licensing agreement with PlayersTV, PlayersTV Digital has exclusive access to the content library, production resources, and talent roster of PlayersTV as a dedicated platform for distribution. This relationship empowers PlayersTV Digital with an outsized network of athletes and momentum in the media industry in return for an equity stake, making PlayersTV a 49% owner in PlayersTV Digital.
Since it's original launch PlayersTV has developed an unrivaled, comprehensive digital distribution ecosystem and built an impressive foundation, not only transforming the monetization of sports media but also continuing to grow a distribution footprint. The exclusive partnership with PlayersTV Digital positions PlayersTV Digital to play an integral role as the content distribution engine, delivering the content produced by PlayersTV and monetizing along the way.
PlayersTV continues to assemble the greatest collective of sports talent, who are all bought into the mission and objectives of both companies. With the power of group economics, we have created the ultimate destination for sports culture and fandom. This central hub serves as the converging point for fans, fostering a vibrant community where they can indulge in their passion for sports, interact more intimately with their favorite athletes, and experience the culture of sports in a deeper, more meaningful way.
$XXX.XX
Annual Revenue
YY,YYY
Monthly Users
ZZZZ
Year Founded
$X.X Million
Raised to Date
Professional Athletes Backing PlayersTV as Investors, Partners, or Creators

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50+
PlayersTV Sports Lifestyle Content Hours

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3,000+
PlayersTV Collective Distribution Network

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300M+
PlayersTV Total Available Monthly Digital Ad Impressions

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100M+

Competitive Advantage

PlayersTV Digital stands head and shoulders above the competition, distinguished by three unique value propositions.
To begin with, our exclusive ownership group comprises the largest assembly of professional athletes ever seen within a sports media company. This gives us an unparalleled advantage of generating more than 150 hours of unique, contractually obligated athlete content each year, continually enriching our content catalogue. In addition, our athlete collective is contractually bound to deliver over 200 distinctive social media posts annually, further extending our reach and digital engagement capabilities.
Our second pillar of strength lies in our extensive distribution network. By aligning with market leaders such as Amazon Prime Video, Sling, YouTubeTV, Vizio, FreeVee, and others, we ensure our content is available to over 300 million homes and devices worldwide. Such an expansive network allows us to generate access to more than 100 million monthly advertising impressions.
Finally, as one of the few minority-owned media companies supported by A-list talent, PlayersTV Digital occupies a unique market position. It enables us to capture a significant portion of the advertising budget that major brands have earmarked for diverse platforms. Many advertisers encounter the challenge of finding suitable outlets that match the scale of their commitments to diversity. This supply-demand gap presents an extremely lucrative revenue opportunity for emerging media entities like PlayersTV Digital.
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Founding Team

The founding team of PlayersTV Digital, with its exceptional expertise in digital sports content, marketing, sales, and athlete relations, is uniquely positioned to reshape the sports media landscape.
Co-founder Collin Castellaw brings to the table a distinctive blend of digital sports marketing and content expertise. His inaugural venture, ShotMechanics Basketball, has amassed over 1.2 million YouTube subscribers and generated more than 150 million lifetime video views within the sports education sector. In addition, Castellaw's extensive resume includes content production, on-camera talent, and strategy consultation for major athletic brands and organizations, including Nike, Jordan Brand, and the NBA, to name a few.
Complementing Castellaw's expertise, Co-founder Deron Guidry serves as the driving force behind the sales, partnerships, and athlete relations teams. Guidry's comprehensive experience in talent management has enabled him to work closely with a wide range of professional athletes and their teams, including founding athletes Chris Paul, Kyrie Irving, and Damian Lillard. His expertise also extends to negotiating and securing sales and partnership deals with high-profile brands, including UBS, Footlocker, Gatorade, Procter & Gamble, Ford, and State Farm, among others.  

Name

Title

Collin Castellaw

Co-Founder, Co-CEO
Biography
As a digital content and marketing specialist with over a decade of experience in the sports content industry, Collin brings a rich blend of knowledge and practice. His achievements as a content executive are notable, boasting an impressive array of producer and director credits to his name.

Name

Title

Deron Guidry

Co-Founder, Co-CEO
Biography
As an expert in talent relations and brand partnerships, Deron possesses over a decade of valuable experience in the sports talent and partnerships industry. His tenure as a seasoned sales executive is marked by an impressive record of accomplishments, demonstrating his unwavering commitment to excellence and success.

Revenue Model

Revenue Model

As the distribution engine for the established PlayersTV content ecosystem, PlayersTV Digital is now well-positioned to embark on a scalable revenue generation journey.
We have adopted a multi-stream media revenue model that mirrors the success of industry titans like ESPN, Bleacher Report, and Barstool Sports. This strategic approach provides us with the flexibility and adaptability required to thrive in an ever-evolving industry. Our principal revenue streams encompass advertising sales and content licensing.
As shown in the graphic below, PlayersTV has built a digital content distribution ecosystem that has amassed 100MM+ monthly ad impressions which can be sold to advertisers at $25 CPM to generate $2.5MM in revenue monthly. PlayersTV Digital has the same model and adheres to this same example.
Target annual revenue in five years time: $45M (management expectation)*

Financials & Investment Details

Over the past two years, PlayersTV has focused on validating product-market fit and constructing a robust distribution ecosystem to establish a strong business foundation. As a newly formed entity, PlayersTV Digital is prepared to take this same approach on the road to revenue generation including by making immediate use of the proceeds of this capital raise. Looking ahead, the PlayersTV Digital management team forecasts a financial revenue goal of $45M within 5 years.*
Income Statement
HEADER
2Y PRIOR
PRIOR YEAR
YEAR 1
YEAR 2
YEAR 3
Revenue
-
-
$750,988.96
$2,741,156.04
$3,296,650.23
Cost of Goods Sold
-
-
$146,748.47
$155,616.63
$291,497.32
Gross Profit
-
-
$604,240.49
$2,585,539.41
$3,005,152.91
Expenses
-
-
$1,893,641.56
$3,003,110.19
$2,827,382.46
Net Income
-
-
-$1,289,583.29
-$417,525.10
$631,719.65
Income Statement
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Table of basic financial data will eventually go here.
Financial Statements
The company has audited financial statements that can be found in the Form C offering circular, which should be reviewed by investors before making an investment.
Income Statement
HEADER
2Y PRIOR
PRIOR YEAR
YEAR 1
YEAR 2
YEAR 3
Revenue
-
-
$750,988.96
$2,741,156.04
$3,296,650.23
Cost of Goods Sold
-
-
$146,748.47
$155,616.63
$291,497.32
Gross Profit
-
-
$604,240.49
$2,585,539.41
$3,005,152.91
Expenses
-
-
$1,893,641.56
$3,003,110.19
$2,827,382.46
Net Income
-
-
-$1,289,583.29
-$417,525.10
$631,719.65
Income Statement
HEADER
HEADER
HEADER
HEADER
HEADER
HEADER
Row Title
Table text
Table text
Table text
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Table of basic financial data will eventually go here.
Investment Details & Offering Structure
This investment is into a Crowd SAFE (Simple Agreement for Future Equity), which is a vehicle through which the value of your investment is not priced today, but determined in the future when an institutional investor joins the company and puts a valuation on the company, in this case at a valuation cap of $25,000,000. By investing in this offering, you are purchasing Securities that are units in the Crowd SAFE, which give you the right to shares in the company at future date if a conversion event occurs.

The valuation cap of a SAFE is important, as the number of future shares you are entitled to is based on the valuation cap of the SAFE in which you invested. A valuation cap of $25,000,000 ($25 Million) means that if a conversion event occurs in the future, you will be entitled to a quantity of shares that corresponds with the value of your investment at the share price set by a $25 Million company valuation, regardless of what the company valuation ultimately is at the time of the conversion. Being a totally different type of investment vehicle from shares or warrants, SAFE investments carry a unique set of risks alongside this unique structure - to read more, consult the SAFE educational information on Investor.gov.

Upon each future equity financing by the Company (an "Equity Financing"), the Securities are convertible at the option of the Company, into CF Shadow Series Securities, which are securities identical to those issued in such future Equity Financing except 1) they do not have the right to vote on any matters except as required by law, 2) they must vote in accordance with the majority of the investors in such future Equity Financing with respect to any such required vote and 3) they are not entitled to any inspection or information rights (other than those contemplated by Regulation CF).

Please read the Form C carefully, including specific language on the Crowd SAFE, and your rights as an investor.
Income Statement
HEADER
2Y PRIOR
PRIOR YEAR
YEAR 1
YEAR 2
YEAR 3
Revenue
-
-
$750,988.96
$2,741,156.04
$3,296,650.23
Cost of Goods Sold
-
-
$146,748.47
$155,616.63
$291,497.32
Gross Profit
-
-
$604,240.49
$2,585,539.41
$3,005,152.91
Expenses
-
-
$1,893,641.56
$3,003,110.19
$2,827,382.46
Net Income
-
-
-$1,289,583.29
-$417,525.10
$631,719.65
Income Statement
HEADER
HEADER
HEADER
HEADER
HEADER
HEADER
Row Title
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Table of basic financial data will eventually go here.

Investor Perks

Please consider the following bonus perk tiers, corresponding with investment size.
Perk Tier 1
Description of this perk tier goes here, including benefits specific to this perk and those inherited from the perk tier previous.
Perk Tier 2
Description of this perk tier goes here, including benefits specific to this perk and those inherited from the perk tier previous.
Perk Tier 3
Description of this perk tier goes here, including benefits specific to this perk and those inherited from the perk tier previous.
Perk Tier #1 ($500 Investment)
Fan Investor Wallet ID Card (PlayersTV Fan Events, exclusive fan experiences, product, and service discounts)
Perk Tier #2 ($1,000 Investment)
All Lower Tier Perks + Shareholder Plaque + PlayersTV Investor Merch Pack (3 items) + 1 Ticket Entry to Annual Autographed Memorabilia Raffle
Perk Tier #3 ($10,000 Investment)
All Lower Tier Perks + 5x Tickets Entry to Annual Autographed Memorabilia Raffle + Lifetime VIP Access to PlayersTV Events
Perk Tier #4 ($25,000 Investment)
All Lower Tier Perks + Annual VIP Founding Athlete Dinner Invitation + Plus 1 Lifetime VIP Access to PlayersTV Events + Autographed Memorabilia from 1 or more PTV Founding Athletes (jerseys, balls, posters, shoes, etc.)
Perk Tier #5 ($50,000 Investment)
All Lower Tier Perks + 1 Annual VIP Founding Athlete Dinner Invitation + 2 Lifetime VIP Access to PlayersTV Events
Perk Tier #6 ($150,000 Investment)
All Lower Tier Perks + Plus 2 Annual VIP Founding Athlete Dinner Invitation (including travel and stay accommodations) + Plus 3 Lifetime VIP Access to PlayersTV Events + 1 Golf Foursome with 2 PTV Founding Athletes

Updates & Press

Company announcements, offering-related updates, and recent press coverage pertaining to PlayersTV Digital and our exclusive content partner PlayersTV can be found below.

Discussion

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Copyright © 2023 Issuance Express. All rights reserved.

*All statements other than statements of historical fact or relating to present facts or current conditions included in this offering page are forward-looking statements. Forward-looking statements give the Company’s current reasonable expectations and projections relating to its financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. For more information on forward-looking statements, please refer to Form C, page 7.

Securities offered under Regulation Crowdfunding under the Securities Act of 1933 are offered by Jumpstart Micro, Inc, d.b.a Issuance Express, a Funding Portal registered with the Securities and Exchange Commission and a member of FINRA. Under the regulation, Issuance Express acts as an Intermediary platform for Issuers (companies selling securities in compliance with the rules) and Investors (individuals purchasing services offered by Issuers). Issuance Express does not provide investment advice or make any investment recommendations to any persons, ever, and at no time does Issuance Express come into possession of Investor funds transferred directly to a bank escrow account. Issuers and Investors should carefully read our Disclosures, Educational Materials, and our site Privacy Policy and Terms of Use before using the Issuance Express funding portal.

Investors should weigh the risk of making investments, which includes the potential loss of your investment and the illiquid nature of non-public shares.