Invest in this new
exciting CF

This offering is an intriguing opportunity for both accredited and non-accredited investors.
$1.25 per share
$500 min. investment

Invest in this new
exciting CF

This offering is an intriguing opportunity for both accredited and non-accredited investors.
$1.25 per share
$500 min. investment
Opportunity

Wisdom is addressing one of the most pressing challenges of our time

The need for effective aging in place solutions as millions of older adults reach retirement age and face the limitations of traditional caregiving options. Wisdom’s smart home system, powered by sensors and AI, supports physical safety and wellness, while making it easier for families and caregivers to stay connected through a simple mobile app. Wisdom is an innovative solution that prioritizes:
  • Ease of use
  • Personal data protection
  • Privacy
Ease of use
Wisdom company overview video

Reasons to invest

Demographic surge of older adults 65+ driving a critical caregiver shortage
By 2030, the U.S. population aged 65+ will grow from 50 to 70 million, with 87% preferring to age in place (source: AARP). Families caring for aging loved ones are faced with financial, emotional and physical burdens, and are increasingly willing to invest in premium products that will ensure their privacy and safety.
Groundbreaking technology solution
Wisdom is developing a solution to a problem in an industry ripe for innovation. Our Smart Home System uses privacy-preserving sensors installed in the home to safeguard older adults, connecting family and caregivers through a mobile app. It detects falls, lack of movement, and routine anomalies, sending intelligent alerts with two-way voice communication. In a critical situation, a group chat is initiated, and Wisdom's Emergency Response Center assesses if EMS is required. Unlike wearables or other intrusive systems, Wisdom takes an integrated approach that supports safety, wellness, and independence offering a superior solution than current options.
Massive interest in Smart Home technology puts Wisdom on track to ride the wave of demand
The smart home market is projected to expand from $94 billion in 2023 to $339 billion by 2030 (source: Fortune Business Insights). Americans already spend $84 billion annually on home modifications (source: Right At Home), and smart home systems are quickly emerging as must-have additions, seamlessly enhancing traditional upgrades like ramps and grab bars to create safer, smarter living spaces for aging adults.
Proven leadership with a personal connection to the problem
Wisdom Co-Founders Cathy Minter and Dawn Newsome form a dynamic and highly complementary team, combining Cathy’s expertise in strategy and go-to-market with Dawn’s strengths in engineering and product development. Both are experienced business operators who bring the discipline needed to build and grow a company. Personally invested in Wisdom, they are driven by their own experiences as caregivers and members of the sandwich generation, deeply committed to making aging at home easier.
Profitable Growth Strategy
Secured strong interest from B2B channel partners, including residential real estate developers, home modification companies, and home care providers.
Built for Customer Retention
Wisdom is designed to meet both the immediate and long term needs of older adults over decades, driving expansion revenues and high retention rates.
Privacy-First, Non-Wearable Technology
Wisdom’s sensor-based solution prioritizes privacy without relying on wearables or intrusive monitoring, providing peace of mind to both users and families.
Proven Leadership
Wisdom’s founders bring a track record of success in tech innovation and business strategy, positioning the company to scale and grow effectively.

Wisdom.io Inc. Offering Terms

Total Invested:
Awaiting Data
Offering of SecurityType under Regulation CF
What is this?
Investing in a SAFE means being entitled to a number of shares in the future, if the SAFE converts to equity. If converted, the SAFE's valuation cap determines the price and quantity of shares you receive. If the company valuation is higher than the valuation cap at the time of the conversion, investors earn a return. Learn more about this offering structure below.
Total invested:
Awaiting Data
$1.25 per share
$500 min. investment
Ends 1/1/2025
Min
Max
Founding Team

Our leadership

Name

Title

Cathy Minter

Co-Founder and CEO
Biography
Cathy Minter has a versatile career spanning 25+ years in global tech companies. She began at Oracle and SAP, building teams and scaling go-to-market strategies for Fortune 500 companies. Cathy then spent 7 years at SpaceTime Insight, a venture-backed AI/IoT start-up which was acquired by Nokia. At digital finance start-up R3, she led a re-brand strategy and go-to-market transformation, driving global growth. Cathy's empathetic approach, ability to attract top talent, and passion for leveraging technology to make a difference define her leadership.  

Name

Title
Biography
 Dawn Newsome is a seasoned executive with extensive experience in financial services technology and business operations. She has a computer science and engineering background and has successfully led technical teams through major transformations at leading institutions like Natwest, Nomura, and Envestnet. Dawn has driven large-scale technology initiatives emphasizing security and resilience. Her leadership in high-stakes, regulated environments, combined with her ability to build and scale teams, positions her to drive the technical vision at Wisdom. Dawn's passion for innovation and commitment to Wisdom's mission ensure that the company delivers technology that can transform lives.  
Problem

The unreliable reality of medical alert pendants and wearables

Current medical alert and home fall detection products rely on wearables, which suffer from low compliance, false alarms, discomfort, and stigma. Batteries are often not charged, people forget to wear the device, and they are often removed at critical times such as taking a shower and at night.  According to a recent study in by The Senior List, nearly 80% of older adults do not consistently wear their medical alert devices despite having them available (source: The Senior List). Additionally, an AARP survey found older adults feel medical alert pendants are associated with a loss of independence and reported a sense of embarrassment when wearing them.
To address these issues, some caregivers have attempted a do-it-yourself approach. This could include everything from using baby monitors, traditional security cameras, and smartphones. However, this approach only works with constant monitoring and potentially increases the level of stress for the caregiver. It also dismisses the older adult’s desire for privacy.

Today's smart home systems lack features and user-friendly design tailored to the needs of older adults.

While larger smart home systems are gaining in popularity, they lack the dedicated design needed to meet the unique needs of older adults. Wisdom operates at the intersection of these two markets, offering a purpose-built solution designed specifically for aging in place. Our focus on the needs of the older adult demographic and their families positions us to capture market share from both traditional medical alert providers and mainstream smart home companies that fail address this growing market segment.
Sources: JCHS Harvard University Improving America's Housing Report 2023; Fortune Business Insights Smart Home Market 2024-2032
$9k-$12k spent
on home modifications by adults and families to enhance safety for older adults aging in place.
$50B+ per year
in medical costs resulting from falls suffered by 30% of older adults every year in the United States.
50% higher risk of death
within 6 months for those older adults who remained on the ground for 1 hour or more after suffering a fall.
Sources:
Older Adult Falls Data, CDC Atlanta
Medical Costs of Fatal and Nonfatal Falls in Older Adults, CDC Atlanta & Univ. of CO Denver
Housing America’s Older Adults 2023, Harvard University
Solution

Wisdom solves these problems via our always-on, end-to-end Smart Home System designed specifically for older adults aging in place

Wisdom protects older adults with privacy preserving sensors that are installed in the home and connected to family and caregivers via a mobile application. The system accurately detects falls, lack of movement and anomalies in daily routine. Wisdom sends intelligent alerts if a critical situation, such as a fall or lack of movement, is detected along with 2-way voice activation. A group chat with assigned caregivers is initiated, and Wisdom’s Emergency Response Center is notified to assess if local EMS should be dispatched. 
In addition to critical alerts, Wisdom will offer friendly daily check-ins, medication reminders and appointment alerts which help both caregivers and older adults manage care. Wisdom is easy to use and accessible through smart phones, home computers,  and tablets.  
Note: preliminary design
Wisdom leverages modern edge computing with a powerful GPU Home Hub that acts like the brain of the system. The Home Hub handles all the important processing inside the home. This means your personal information stays private and doesn't need to be sent to the cloud, so it’s faster and more secure. 
Our future roadmap includes:
  • Predictive fall risk score
  • Enhanced voice and gesture activation 
  • Smart lighting 
  • Outdoor capabilities
  • In-app video messaging 
Momentum

Traction & key achievements

Since its inception, Wisdom has made significant strides toward commercialization, driven by the experience of its co-founders, Cathy Minter and Dawn Newsome. Recognizing the need for new thinking and solutions in a market ripe for innovation, they’ve leveraged their years of experience driving innovation in complex industries to move quickly and efficiently. This has enabled Wisdom to validate its technology, build key partnerships, and position itself as a disruptor in the aging-in-place market.
Prototype delivered
Testing showing model accuracy < 95%
Test homes
Prototype installed in test homes to further validate the performance in real-world environments. Establishing a Wisdom lab for further product and stress testing.
Growing market interest
We will be converting our 50+ Early Access Program subscribers to pre-orders in January and establishing user feedback program.
Partnerships
Strong interest from B2B channel partners, including residential home modification companies, 55+ real estate developers, corporate benefits departments and home care providers.
Collaborations
Partnering with the Family and Children’s Association (FCA) on a pilot program to support case workers. FCA serves a community of 10,000 older adults across New York and Long Island.
Profitable growth strategy
We will launch commercially and plan to generate revenues in the Spring of 2025. Additionally, we believe our growth strategy and disciplined operating plan puts the company on a path to profitability by Q4 2026.
These milestones are forward-looking statements and are subject to change depending on future events. Further details about forward-looking statements and other risk factors within the Form C filed with the SEC.
Revenue Model

Growth Through Consumer Sales and Business Partnerships

Wisdom will generate revenue through direct-to-consumer (D2C) sales, with a one-time installation fee for hardware and a monthly subscription. This subscription includes ongoing technical support and future software upgrades, creating a recurring revenue stream that serves as the foundation of our business.
We are expanding into adjacent B2B opportunities by partnering with home modification companies, 55+ communities, and non-profits focused on aging-in-place. By leveraging our partners’ established go-to-market channels we can efficiently broaden our reach and cost effectively drive growth.
Key metrics include the number of installations, subscription fees, customer retention and growth, quality of customer service, as well as revenue and profitability. 
These models apply across consumer and business channels:
  • DTC revenues = one-time installation fee + subscription fees (equipment leasing, emergency services, customer support)
  • B2B revenues = capital improvement (one-time equipment purchase) + smaller subscription (emergency services and support)
Market Opportunity

Addressable market, existing problems, and our solution

The U.S. population aged 65 and older is projected to grow from 50 million to 70 million by 2030, with 87% expressing a preference to age in place (AARP). Driven by both financial and emotional reasons, the desire to age at home is strong. This is creating demand for effective solutions that enables older adults to live safely and independently, while reducing the burden on caregivers.
Simultaneously, the demand for smart home solutions which include connected sensors and devices is surging, with the market expected to grow from $94 billion in 2023 to $339 billion by 2030 (Fortune Business Insights). Research shows that older adults and their families are seeking ways to ease the burden on caregiving and are willing to pay 20-25% more for premium products that enhance safety and prioritize privacy. (Grand View Research).
Americans are already spending $84 billion annually on home improvements to support aging in place. Home assessments now frequently recommend smart home systems as a complement to traditional physical modifications like ramps and grab bars, highlighting the growing acceptance of smart home systems to create a safer and more connected home  for older adults.
Wisdom's market opportunity
Summary

Wisdom is well-positioned to capitalize on the growing need for solutions tailored to aging in place and interest in smart home systems.

By combining innovative technology with a deep understanding of the needs of older adults, Wisdom offers a solution that extends beyond traditional options. Our dual consumer and business channels provide pathways to revenue, while our partnerships accelerate time to market. As we advance, Wisdom aims to deliver sustainable, profitable growth and redefine what it means to age in place with confidence.
Wisdom Co-Founders Cathy Minter and Dawn Newsome.
Buzz
Financial Highlights

Financial highlights, use of proceeds, and more.

Wisdom is an early stage company and, as such, is not currently generating profits from operations. The priorities of company leadership today and in the coming 12 months are product development, market validation, and scaling our go-to-market strategy in order to grow recurring revenues and achieve profitability at scale. Please see further information about financials in the Form C filed with the SEC.

Overview information regarding the use of proceeds from this offering, investor risk disclosures, and more can be found below. Full details of all risk information, use of proceeds descriptions, and other disclaimers can be found in the Form C filed with the SEC. All investors should review the Form C before making an investment.
Use of Proceeds
A full description of Use of Proceeds can be found in the Form C filed with the SEC.
Investor Risk Disclosures
All investors should review the risk disclosures below, also available in Form C filed with the Securities & Exchange Commission.
View Risk Disclosures
Investor Perks

Investor perks

Take part in our mission to create safer, smarter homes. Join us early to unlock valuable rewards and be among the first to support a solution that makes a real impact.
Early action award
  • Invest before 1/10/2025: Additional 5% bonus shares
  • Invest between 1/10/2025 and 2/14/2025: Additional 3% bonus shares
  • Invest after 2/14/2025: Investment level awards only
Investment level award
  • Invest $1000-$2500: 5% share bonus
  • Invest $2,501 - $5,000: 7% share bonus
  • Invest $5,001 and above: 10% share bonus
Investment Tier #1 ($500–$749)
Invest between $500 and $749 to receive 50 additional Crowd SAFE units.
Investment Tier #2 ($750–$999)
Invest between $750 and $999 to receive 75 additional Crowd SAFE units.
Investment Tier #3 ($1,000–$1,499)
Invest between $1,000 and $1,499 to receive 100 additional Crowd SAFE units.
Investment Tier #4 ($1,500+)
Invest over $1,500 to receive 150 additional Crowd SAFE units.
Early-Bird Phase #1 (Days 0-15)
Invest during the first 15 days of this offering to receive 50 additional Crowd SAFE units.
Early-Bird Phase #2 (Days 16-30)
Invest between days 16 and 30 of this offering to receive 30 additional Crowd SAFE units.
Early-Bird Phase #3 (Days 31-45)
Invest between days 31 and 45 of this offering to receive 15 additional Crowd SAFE units.
(For example, if you invested $1000 dollars before January 10th 2025, you would get 10% bonus shares.)

Consider investing today and help shape the future of aging in place.

We invite you to join us in supporting Wisdom's mission to redefine aging at home. Your investment will help us advance product development, strengthen partnerships, and expand our reach as we prepare for our commercial launch in 2025. With the smart home market for aging adults projected to grow from $94 billion in 2023 to $339 billion by 2030, this is a unique opportunity to be part of a mission driven company addressing a critical societal need and positioned for significant growth.
$0.70 per share
$500 min. investment
Invest until 3/28/2025
Updates & Press

Investor updates & press

Media coverage, press releases, and any relevant updates for prospective or current investors can be found below (if available).
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Frequently Asked Questions

Investor FAQs

Frequently asked questions and responses for investors can be found below.
What is Regulation CF?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; by investing in a Regulation CF Offering, you aren’t buying products or merchandise - you are buying securities from a company that has filed a Form C with the US Securities and Exchange Commission.

Investments in securities of any kind carry inherent levels of risk - all investors should review the Form C in entirety before making an investment, including any risk disclosures. You can learn more about Regulation CF here.
Who is eligible to invest?
The American JOBS ACT has created a new opportunity for entrepreneurs to raise capital and investors to now invest in private, early-stage opportunities. Previously these early-stage investments were limited to accredited investors (those with a net worth or more than $1M or income of more than $200k). Although this is a new and exciting opportunity, there are still some limitations placed around how much a non-accredited investor may invest - please consult the Issuance Express education page to learn more.
What are the tax implications of making a Reg CF investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
How was the valuation calculated?
The Company determined the price using comparable company valuations. Management believes our valuation reflects Wisdom's progress, the size of the market, and our growth potential. It’s based on key milestones like our successful prototype, market feedback, and the opportunity to serve the growing aging population, providing a realistic estimate of the company’s value. As with any forward-looking statements, our valuation and growth potential are based on the expectations of our management team, and are subject to risks and uncertainties.

The price of the Securities does not necessarily bear any relationship to the asset value, net worth, revenues or other established criteria of value, and should not be considered indicative of the actual value of the Securities. To learn more about the pricing and structure of this offering, please consult the Form C filed with the SEC.
What is the market for these securities? How can I expect to see a return on my investment if I invest in this offering?
These securities are privately held, meaning they aren’t traded publicly. You may see a return if Wisdom grows significantly, potentially through future share sales or acquisition. While returns aren’t guaranteed, our focus is on long-term value creation. A full list breakdown of investor risk factors and forward-looking disclosures can be found in the Form C filed with the SEC for this offering.
What is Issuance Express?
Jumpstart Micro, Inc d.b.a. Issuance Express (“Issuance Express”) is a Funding Portal registered with the SEC and a member of FINRA. Under Regulation Crowdfunding, Issuance Express acts as an intermediary platform for Issuers (companies selling securities in compliance with the regulations) and Investors (individuals purchasing securities offered by Issuers). Issuance Express does not provide investment advice or make any investment recommendations to any persons, ever. Please see the funding portal disclosures page for more details.
Discussion

Get in touch with a question

Investor questions can be submitted via the Q&A section below, in order to be answered by a representative of the issuer company for this offering.

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Securities offered under Regulation Crowdfunding under the Securities Act of 1933 are offered by Jumpstart Micro, Inc, d.b.a Issuance Express, a Funding Portal registered with the Securities and Exchange Commission and a member of FINRA. Under the regulation, Issuance Express acts as an Intermediary platform for Issuers (companies selling securities in compliance with the rules) and Investors (individuals purchasing services offered by Issuers). Issuance Express does not provide investment advice or make any investment recommendations to any persons, ever, and at no time does Issuance Express come into possession of Investor funds transferred directly to a bank escrow account. Issuers and Investors should carefully read our Disclosures, Educational Materials, and our site Privacy Policy and Terms of Use before using the Issuance Express funding portal.

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