Invest in Example CF

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Share Price: $25
Minimum Investment: $100
Share Price:
$25
Min. Investment:
$100
Target Offering:
$125,000
Max. Offering:
$5M
Invest Until:
01/01/2024

Invest in Example CF

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Share Price
$25.00
Investment Minimum
$100.00
Pre-Money Valuation
$21.5M
Minimum Target Offering
$125,000.00
Maximum Offering Size
$5M

Invest in Example CF

Paragraph description of issuer product, biz model, or other key attention grabber that can be 2 lines.
Share Price
$25.00
Investment Minimum
$100.00
Pre-Money Valuation
$21.5M
Minimum Target Offering
$125,000.00
Maximum Offering Size
$5M

Opportunity

Opportunity

When you invest in Craveworthy Brands, we believe you’ll own a piece of a fast-growing restaurant platform company as they scale their portfolio of red-hot brands.

Join the former CEO of Jimmy John’s and the former CEO of Yum! Brands as they leverage their experience and wealth of knowledge to supercharge the growth of 10 highly engaging fast casual restaurant brands with potential for significant growth. Through innovation, operational excellence and a culture of hospitality, their goal is to transform these concepts into household names across the country.
Why Invest?
  • Former CEO’s of Jimmy John’s and Yum! Brands leading the charge to grow emerging and legacy brands.
  • We believe multiple brands in the portfolio increases the chance of success and eliminates the risk of betting everything on one concept.
  • Our franchise model is capital light and is focused on growing cash flows from new franchise sales and royalties.

Invest in Craveworthy SPV LLC

Regulation CF Offering
Total Invested:
Awaiting Data
Offering Status: 45% Filled
Reg CF | Class A Units in SPV
What is this?
Investing in the Company means purchasing Class A Units, which are a form of ownership equity. A special purpose vehicle (SPV) for the purposes of this offering was organized for the sole purpose of directly acquiring, holding, and disposing of securities issued by Craveworthy LLC. Investors in the SPV receive the same economic exposure, voting power, ability to assert claims under law, and receive the same disclosures as if they invested directly in the issuer itself. These securities may not be tradeable in the foreseeable future, and investors should consult the Form C filed with the SEC for further information about the securities purchasable in this Regulation CF Offering.
Unit Price
$1.05
Minimum Investment
$500
Invest Until
04/30/2024
Target Min. Offering
$10,000
Max. Offering Size
$5M

Market

Why Fast Casual? Why now?
We believe out of the entire restaurant market, the Fast Casual segment has the most opportunity for today’s savvy consumers to get everything they want out of a dining experience: high quality food options, lower price points than full service, with convenience and great customer experiences. We believe that translates to big growth. The Fast Casual boom is upon us. The segment is expected to reach a staggering $563B by 2032 (source: EMR Global Fast Casual Restaurant Market Outlook 2024 - 2032), and Craveworthy Brands is here and wired to be a part of it.
  • We’re innovating and delivering a wide variety of delicious, unique and high-quality food options throughout our brand portfolio.
  • We’re creating a culture of excellence, streamlining operations and systems, to control food costs, keeping our menu priced right.
  • We’re building a legacy of enjoyable, quick service style experiences with digital ordering capabilities and customer service at the forefront of what we do.
Forecasted Market Size by 2032 (Source)

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$563B
Problem
Often, emerging and legacy brands don’t have the leadership and experience either to scale, or to scale efficiently.
Solution
Our team brings significant experience and knowhow to these brands. Craveworthy Brands shortens the learning curve. We make sure the brands we’ve hand-selected to be the next great success stories have access to everything we believe it takes to win.
What do we look for in a Fast Casual brand?
When we hand-select an emerging or legacy brands we first make sure it consistently delivers a truly exceptional product. We then make sure there is significant whitespace for future store expansion. Many of the larger fast food and fast casual brands have expanded to the point where little white-space exists, if any. Franchisees of these brands are looking for new concepts to partner with.

Upon selecting a brand for acquisition, Craveworthy may do some or all of the following: open Craveworthy-owned restaurant locations of the specific brand; sell franchise locations for a brand; open virtual kitchens; or leverage in-house skills by providing shared services to enable efficient operations.
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Note: the brands depicted here are entities owned directly or indirectly by Craveworthy LLC. See "Company and Its Business" section of the Form C for more information about subsidiaries and specific ownership structures.

Founding Team

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Name

Title

Gregg Majewski

Chief Executive Officer
Biography
  • 23+ years in the food & beverage industry in founder and senior executive roles
  • Former CEO of Jimmy John’s Gourmet Sandwiches and Founder of Wildcat Investments
  • While at Jimmy John's: grew restaurants from 33 to 300 with another 600 sold, implemented and restructured company-wide operational standards, and shifted marketing strategies to “Freaky Fast” delivery

Name

Title

Greg Creed

Advisory Board Member
Biography
  • Former Chief Executive Officer of Yum! Brands, Inc. from January 2015 to December 2019, Director of the Board from November 2014 to May 2020, and a successful 25-year career with the company.
  • Former Chief Executive Officer of Taco Bell, the nation’s leading Mexican-style quick service restaurant chain, being appointed in early 2011 after serving as President and Chief Concept Officer.
  • Innovation visionary behind many of Taco Bell’s successful advertising campaigns, experience which led to his appointment as the Chief Executive Officer of Taco Bell followed by the Chief Executive Officer of Yum! Brands.
Our portfolio of brands
Note: the brands depicted here are entities owned directly or indirectly by Craveworthy LLC. See "Company and Its Business" section of the Form C for more information about subsidiaries and specific ownership structures.

Traction

Our Source, Simplify and Scale model has already demonstrated its effectiveness. Since launching operations in 2023, Craveworthy Brands has acquired multiple brands by way of direct or indirect purchase of a restaurant brand's legal entity, turning it into a subsidiary (see "Company and Its Business" section of Form C for subsidiary structure information). We’ve improved operations at these brands by creating new store models that reduce footprint and labor cost, we’ve established processes and procedures that streamline operations, and we’ve synchronized suppliers which has lowered food costs.

Revenue Model

Revenue Model

Revenues are generated from both company owned locations and franchise locations.

We keep all sales revenue from company owned locations. For franchise locations we earn a fee when a franchise is sold (up to approximately $30,000 per franchise) and we earn a royalty of approximately 5%-6% on total franchise sales revenue.

We believe franchise growth is capital light as the franchisee pays store build out costs. Our goal is to grow to approximately 1,000 franchise locations over the next 5 years.
Traditional sales revenue from company-owned locations
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Franchise sales revenue and ongoing royalties from franchised locations
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Financials, risks, & use of proceeds

We expect to grow revenue by continuing to open company owned locations and by selling franchise locations. (These are forward-looking statements based on expectations held by company management. Please consult the Form C filing for full details pertaining to forecasted figures, forward-looking statements, and more.)
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Risk Disclosures
Use of Proceeds:

Competitive Advantage

Based on our experience, we believe every great restaurant brand goes through a learning curve as they grow. At Craveworthy Brands, we aim to shorten that learning curve better than anyone else. We make sure the brands we’ve hand-selected to be the next great success stories have access to everything it takes to be successful. A culture of hospitality, funding, purchasing contracts, marketing, tech stacks, franchise development teams, world class leadership and proven knowhow – unlocking the potential for substantial growth.
"Example testimonial by a delighted user."

Investor Perks

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Perk Tier 1
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Perk Tier 2
Description of this perk tier goes here, including benefits specific to this perk and those inherited from the perk tier previous.
Perk Tier 3
Description of this perk tier goes here, including benefits specific to this perk and those inherited from the perk tier previous.
Perk Tier #1 ($500 Investment)
Description of what investors get at this perk tier goes here. Description of what investors get at this perk tier goes here. Description of what investors get at this perk tier goes here.
Perk Tier #2 ($XXX Investment)
Description of what investors get at this perk tier goes here. Description of what investors get at this perk tier goes here. Description of what investors get at this perk tier goes here.
Perk Tier #3 ($XXX Investment)
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Perk Tier #5 ($XXX Investment)
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Updates

Recent press coverage, company announcements, and offering-related updates can be found below.

Investor FAQs

Frequently asked questions and further information can be found below.
What is Regulation CF?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; by investing in a Regulation CF Offering, you aren’t buying products or merchandise - you are buying securities from a company that has filed a Form C with the US Securities and Exchange Commission.

Investments in securities of any kind carry inherent levels of risk - all investors should review the Form C in entirety before making an investment, including any risk disclosures. You can learn more about Regulation CF here.
Who is eligible to invest?
The American JOBS ACT has created a new opportunity for entrepreneurs to raise capital and investors to now invest in private, early-stage opportunities. Previously these early-stage investments were limited to accredited investors (those with a net worth or more than $1M or income of more than $200k). Although this is a new and exciting opportunity, there are still some limitations placed around how much a non-accredited investor may invest - please consult the Issuance Express education page to learn more.
What are the tax implications of making a Reg CF investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
What are the securities being offered to investors?
The Company is selling Class A Units in this Offering. The investment will be made through Craveworthy CF SPV, LLC, a special purpose investment vehicle ("SPV") exempt from registration under the Investment Company Act pursuant to Rule 270.3a-9 under that act.  The Company is authorized to issue up to 30,000,000 Class A Units and 8,750,000 Class B Units.  As of the date of this Offering Statement, 24,656,250 Class A Units and 8,750,000 Class B Units are issued and outstanding. 

The securities in this offering will be issued both by the Company and the Co-Issuer.  The proceeds from the offering from the issuance of the SPV Interests will be received by the Co-Issuer and invested immediately in the Class A Units issued by the Company.  The Co-Issuer will be the legal owner of the Class A Units.  Investors in this offering will own membership interests in the Co-Issuer.  Pursuant to  SEC rules, investors will receive the same economic, voting and information rights in the Class A Units as if they invested directly in the Company.

Find a complete description of the securities being offered within the "Securities Being Offered" section of the Form C filed for this offering with the SEC.
How was the price of the securities calculated?
The Company has set the price of its Class A Units at $1.05 per unit. Valuations for companies at this stage are purely speculative. The Company’s valuation has not been validated by any independent third party and may fall precipitously. It is a question of whether you, the investor, are willing to pay this price for a percentage ownership of a start-up Company. You should not invest if you disagree with this valuation.
What is an SPV?
A special purpose vehicle (SPV) for the purposes of this offering was organized for the sole purpose of directly acquiring, holding, and disposing of securities issued by Craveworthy LLC. Investors in the SPV receive the same economic exposure, voting power, ability to assert claims under law, and receive the same disclosures as if they invested directly in the issuer itself.

Changes to the securities laws that went into effect March 15, 2021, permit us to use a “special purpose vehicle” or “SPV” in this offering. That means that you will invest in Craveworthy CF SPV, LLC, becoming a member of Craveworthy CF SPV, LLC, and with the money you pay for the SPV Interests, Craveworthy CF SPV, LLC will buy our Class A Units.  A condition to using an SPV is that the SPV pass on the same economic and governance rights of the Class A Units that it holds. However, it may not always be possible to replicate those rights exactly, because the SPV is an LLC formed under Nevada law, as opposed to a Nevada corporation. This sort of arrangement has not been used for investing before, and there may be unforeseen risks and complications. You will also be relying on us, as the Manager of the SPV, to make sure the SPV complies with Nevada law and functions in accordance with securities law. The structure of the SPV is explained further in “Securities Being Offered” within the Form C. The SPV will terminate and distribute the securities it holds to you, so that you may hold them directly, in certain circumstances. Again, this has not been done before, so there may be delays, complications and unexpected risks in that process.
What is the market for these securities? How can I expect to see a return on my investment if I invest in this offering?
These Regulation CF securities are restricted from sale for one year from the date of purchase. The management team of Craveworthy owns a significant portion of the Company which we believe aligns our interests with investors. We see several potential avenues for returning capital to shareholders in the future including paying dividends generated from operations, selling brands in our portfolio and paying one-time dividends, and by taking the Company public through an IPO. With that being said, all future outcomes will be subject to a wide variety of risks. You can’t easily resell the securities. There are restrictions on how you can resell your securities for the next year. More importantly, there is no market for these securities, and there might never be one. There can be no assurance that the Company will ever go public or get acquired by a financial investor or another company.

Any security purchased through this crowdfunding campaign are subject to SEC limitations of transfer. The exception to this rule is if you are transferring the securities back to the Company, to an “accredited investor,” as part of an offering registered with the Commission, to a member of your family, trust created for the benefit of your family, or in connection with your death or divorce. In addition to the regulatory limitations, the interests in the Co-Issuer may only be transferred upon approval of the Company.
What is Issuance Express?
Jumpstart Micro, Inc d.b.a. Issuance Express (“Issuance Express”) is a Funding Portal registered with the SEC and a member of FINRA. Under Regulation Crowdfunding, Issuance Express acts as an intermediary platform for Issuers (companies selling securities in compliance with the regulations) and Investors (individuals purchasing securities offered by Issuers). Issuance Express does not provide investment advice or make any investment recommendations to any persons, ever. Please see the disclosures for more details.

Discussion

DON'T JUST OWN A BRAND, OWN THE PARENT COMPANY!

When you invest in Craveworthy Brands, you’ll own a piece of the visionary company fueling the next generation of restaurant brands.
Share Price: $1.05
Minimum Investment: $500

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Securities offered under Regulation Crowdfunding under the Securities Act of 1933 are offered by Jumpstart Micro, Inc, d.b.a Issuance Express, a Funding Portal registered with the Securities and Exchange Commission and a member of FINRA. Under the regulation, Issuance Express acts as an Intermediary platform for Issuers (companies selling securities in compliance with the rules) and Investors (individuals purchasing services offered by Issuers). Issuance Express does not provide investment advice or make any investment recommendations to any persons, ever, and at no time does Issuance Express come into possession of Investor funds transferred directly to a bank escrow account. Issuers and Investors should carefully read our Disclosures, Educational Materials, and our site Privacy Policy and Terms of Use before using the Issuance Express funding portal.

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