Built on a foundation of lifestyle routines, Naked Revival is cutting through the noise to change how consumers approach wellness; inspiring them rewrite the rules to achieve their potential.
Today, living healthy is no longer a nice to have - it’s a must.
The result: a wellness industry that continues to experience growth, driven by an increased number of individuals prioritizing self-care and holistic well-being.
Mass-Market Wellness Prioritization = Meaningful Market Opportunity.
Global Consumer Wellness Market(1)
Avg. U.S. Consumer Wellness Spend(2)
Global Consumer Healthcare Spending(2)
Viral TikTok #coldplunge trend
(Jan ’24)(3)
in Google searches for “biohacking” recorded (Feb ‘24)(4)
Expected longevity & anti-aging market growth (‘24-’30)(5)
In a market flooded with options, experts, and ever-changing trends, creating an effective wellness routine is overwhelming. From conflicting advice to endless choices, it’s hard to navigate the noise.
As of February 2024, there are over 220,000 Health & Fitness podcasts providing “insights & suggestions”.(6)
Today there are more than 350,000 health and fitness apps on major app stores, compared to only ~6K in 2010.(7,8)
50,000 Instagram fitness influencers that regularly post with “guidance” for the masses.(9)
30 years ago, there were around 4,000 supplements for sale on the U.S. market. Today, there are more than 95,000.(10)
Companies that solve this issue and connect with the consumer on a deeper level have growth potential in a market with tailwinds.
But just as no two people are exactly alike, no two wellness journeys are the same. Yet “wellness” recommendations are always offered for the masses…. At the expense of the consumer.
In the U.S. alone, they can tap into market where consumers spend over $5,300 on "wellness" annually(2).
At Naked Revival, we understand the challenges of optimizing a wellness journey, which is why we developed a novel, holistic approach to simplify the process.
Starting first with lifestyle, allowing us to connect on a deeper level with the preferences and needs of different consumers.
Customers shop our curated and high quality products by routine and goals optimizing their shopping experience
Offering high-level breakdowns of the routines in relation to target demographics' lifestyle and wellness goals
At the final stage, after selecting the lifestyle routine that fits, the consumer can refine by wellness goals
Whether you’re an Urbanite seeking balance in the chaos of city life, or a Coastal wanting to connect with nature, or a free-spirited nomad exploring the world, we’re here to offer a path that’s right for you.
Our ‘Naked’ approach also serves as a guiding philosophy; stripping away the unnecessary, the extraneous, the artificial.
We offer thoughtfully curated products, resources, and experiences, each meticulously tailored to individual needs and preferences and designed to nourish the mind, body, and soul.
From luxury underwear and apparel to clean skincare products to mind and body powering supplements to podcasts and services, Naked Revival plans to curate solutions that cover all of the pillars of a quality wellness routine.
All with the goal of improving physical performance, boosting creativity, and ultimately unlocking your full potential.
From the highest quality supplements to luxury apparel to clean skincare essentials, each item will be selected to cut through the noise and help customers elevate their own daily routine and guide them on a path to a better self.
We strive to make it easier for individuals to achieve their wellness goals, and ultimately lead happier, free, and more fulfilled lives.
Invest NowJoel's experimentation with wellness routines was driven by need. As a formidable long-distance runner, he had a rigorous training regime that was complemented by resistance training, yoga, cold therapy and contrast showers, along with a focus on nutrition and supplementation.
His resume includes winning provincial championships, earning a full-ride scholarship to High Point University in North Carolina, representing Canada at the World Youth Games 2003, and selection to Canada's world junior cross team in 2004.(11)
After suffering a career ending injury, Joel went on a trip to Peru, where he discovered the incredible softness of pima cotton underwear and became inspired to make underwear so comfortable you can’t feel them when they are on. From this point, Joel started his entrepreneurial journey and founded Naked Underwear, with the very first pair sewn by a friend on their dining room table.
Through aligning product offerings with lifestyles and partnering with wellness experts such as doctors, naturopaths, and wellness coaches, Naked Revival plans to cultivate a personalized connection with its community.
This deep engagement is designed to enhance customer loyalty and create lasting brand advocacy, where we can position ourselves as thought-leaders in a growing market that is becoming noisier by the day.
In today’s wellness landscape, consumers are moving beyond merely trying trends to actively seeking starting points. We believe Naked Revival emerges as the starting point in this shift.
We are aiming to redefine the $1.8T consumer wellness industry(1) driven by 82% of U.S. consumers(12) who now place wellness at the top of their priorities.
Launching first in the U.S. with our sights set on the $450 Billion U.S. market(12) in which consumers invest over $5,300(2) in wellness annually.
Naked Revival will be starting where it all began - with underwear - before rapidly expanding our assortment of products and services to offer thoughtfully curated wellness routines.
Crafted from fabric imported from Italy and Japan and manufactured in Canada. From bespoke packaging to sophisticated design elements, Naked Revival plans to bring to market a portfolio of luxury underwear and apparel for Men.
We invite investors to join Naked Revival by investing in our Regulation Crowdfunding offering.
We are currently selling shares at $0.25/share, with a minimum investment of $350. We encourage investors to review our Business Plan, Use of Proceeds and the related Risk Disclosures in our Form C offering statement.
In addition to time-based bonus shares, certain investors in this offering are eligible to receive perks based on investment amount, as outlined below:
The first 100 people who invest $1,000 or more will get a free pair* of Naked Revival underwear; and The first 25 people who invest $5,000 or more will get a free 6-pack* of Naked Revival underwear.
Access to exclusive content and discounts; and
Early access to new product launches to ensure you never miss out on what’s new with luxury.
All Bronze level perks;
A signed copy of Joel Primus’ book, Getting Naked; and
Limited Edition Naked Revival product kit.
All Silver level perks;
Invitation to participate in product development and routine curation roundtables, including additional select free product; and
Invitation and VIP access to Naked Revival product launch events.
All Gold level perks;
VIP access to Naked Revival investor events; and
Exclusive roundtable discussions with Naked Revival leadership.
Securities offered under Regulation Crowdfunding under the Securities Act of 1933 are offered by Jumpstart Micro, Inc, d.b.a Issuance Express, a Funding Portal registered with the Securities and Exchange Commission and a member of FINRA. Under the regulation, Issuance Express acts as an Intermediary platform for Issuers (companies selling securities in compliance with the rules) and Investors (individuals purchasing services offered by Issuers). Issuance Express does not provide investment advice or make any investment recommendations to any persons, ever, and at no time does Issuance Express come into possession of Investor funds transferred directly to a bank escrow account. Issuers and Investors should carefully read our Disclosures, Educational Materials, and our site Privacy Policy and Terms of Use before using the Issuance Express funding portal.
Investors should weigh the risk of making investments, which includes the potential loss of your investment and the illiquid nature of non-public shares.
