REg cf offering

Invest in Example CF

Paragraph description of issuer product, biz model, or other key attention grabber that can be 2 lines.
Share Price
$25.00
Investment Minimum
$100.00
Pre-Money Valuation
$21.5M
Minimum Target Offering
$125,000.00
Maximum Offering Size
$5M

Invest in Example CF

Paragraph description of issuer product, biz model, or other key attention grabber that can be 2 lines.
Share Price
$25.00
Investment Minimum
$100.00
Pre-Money Valuation
$21.5M
Minimum Target Offering
$125,000.00
Maximum Offering Size
$5M

Opportunity

Opportunity

Because Coffee was started in North Georgia by six friends. Five who love coffee and one who pretty much hates coffee (we forgive him though…kinda). We are focused on leveraging our skills and interests to make a difference in causes that are bigger than we are. Coffee is always a part of how we get stuff done, so we had this great idea to roast our own coffee and create a new avenue to help others.

Acting as CEO, Eddie Wilson, also known as the “King of Exits”, will be directing this effort to supply the Southeast portion of the US with a premium Grade A coffee that many have come to describe as “the best coffee they have ever had”.

Through expanding our retail footprint, exploring subscription revenues, and expanding mobile service capability, Because Coffee has projected revenues to reach $19,000,000 by 2026 (this is an estimate by the management team, and is subject to the risk factors outlined in the Form C that should be reviewed by all investors).
Why Invest?
  • The quality and flavor of our beans combined with our roasting technology produces what many consider to be quite possibly the best cup of coffee they have ever had. 
  • The founding team has successfully completed a 3-year product development phase in which it brought to market a variety of products, such as its proprietary roasted coffee brand with over 25 offerings, and a line of merchandise and cafe menu with specialized drinks and syrup blends. 
  • On top of the four existing retail locations we operate today, we plan to have 10 stores in operation by 2026 (this is an estimate by the management team, subject to risk factors outlined in the Form C).

Invest in Because Coffee Ten LLC

Regulation CF Offering
Total Invested:
Awaiting Data
Offering Status: 45% Filled
Class B Units under Regulation CF
What is this?
Investing in the Company means purchasing Class B Units, which are a form of ownership equity. These Class B Units may not be tradeable in the foreseeable future, and investors should consult the Form C filed with the SEC for further information about the securities purchasable in this Regulation CF Offering.
Unit Price
$12.50
Minimum Investment
$1,000
Invest Until
04/30/2025
Target Min. Offering
$25,000
Max. Offering Size
$925,150

Market

The burgeoning specialty coffee market is growing exponentially, worldwide, due to growth in urban communities, increased Gen Z income and a growing level of coffee consumption in green coffee producing countries. 
"The global coffee market is anticipated to reach US$144.68 billion in 2025, growing at a CAGR of 7.60% from 2021-2025."
Problem
People don’t know what they don’t know, and for many that is a delicious cup of premium Grade A coffee. The big-name coffee chains lack the variety and unique character that keep our customers coming back once they've tried a cup of our high-quality product.
Solution
We take our coffee seriously. We use digital scales for weight to get the perfect 16:1 ratio. Prepping our filters by running warm water through first to get rid of any paper flavor is just a small part. Use of a Burr grinder is important to get the freshest and most consistent grind. Having filtered water is critical as it is the largest part of your cup of coffee. All small elements to what many call the world’s best cup of coffee. With the expertise we've developed, we are equipped to roll out a multi-location retail strategy to access a broader base of potential customers.
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+30%
Over 66% of Americans drink coffee every single day, with today's consumption at a two-decade high.
Source: NCAUSA 2022
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Traction & Background



After a 3 year test period, the company began generating revenue during the first year of operations. Projected revenues for 2024 are $2,300,000. From 2023 through 2026, we project total cumulative revenues of $19,121,323 with gross profit of $5,977,905 (this is an estimate by the management team, subject to risk factors outlined in the Form C).


Because Coffee Ten, LLC is a growing company whose core business is focused on roasting specialty-grade coffee and operating its café. The history of the company started in 2019, when Eddie Wilson and Doug Cole along with some small investors opened their first store in the summer of 2019 in Dawsonville, GA. In the summer of 2022, Because Coffee LLC created Because Coffee Holdings Group LLC (BCHG) and transferred 100% of the ownership of Because Coffee LLC to BCHG. The ownership team of BCHG consisted of the same individuals of Because Coffee LLC with roughly the same ownership percentages. In late summer 2022, the team added a new Café named Myth & Legend LLC with BCHG becoming 100% owner.

With the success of the two operating Cafes, the team decided to execute an expansion plan which includes this RegCF capital raise and a simultaneous Reg D 506(b) with the same terms. In June 2023, Because Coffee Ten, LLC was formed as a new entity. In November 2023, Because Coffee LLC and Myth and Legend LLC were dissolved as LLC’s and the current two stores and all upcoming stores now operate under Because Coffee Ten LLC and BCHG will manage roasting the coffee, handle online sales and e-commerce for the Because Coffee brand.

Our current locations are under the following two brands:

Because Coffee (1 location: 240 Dawson Village Way N #100, Dawsonville, GA 30534) - Because Coffee location in Dawsonville, GA opened in 2019 and is the flagship store for the Because Coffee brand.

Myth & Legend (3 locations: 431 Vision Dr Suite F101A, Cumming, GA 30040, 1900 Everly Lane, Johns Creek, GA 30097, and 88 Charlotte Street, St Augustine, FL 32084) - Myth & Legend is an offshoot of the Because Coffee brand. It opened its first store in Cumming, GA in the summer of 2023 and subsequent locations in both GA and FL.  It targets a younger, sophisticated, and “hipper” consumer that cares about the social aspect of drinking quality coffee with friends and acquaintances.

The Company expansion plan is to open more cafes in select target markets in the Southeast portion of the U.S. Because Coffee offers a unique experience with the top 4-10% of the world’s best coffee as the focus (source: Sprudge, 2021). Quality and a personalized experience have been the hallmark of this brand since its inception. The business model for this company was inspired by both the mission and success of both Starbucks, as well as Chick-Fil-A. We think its important to give back to the communities we serve and allocate a portion of the profits for each location to support a variety of community-based and nonprofit causes.
$2,612,000
Total Capital Raised to Date
4
Cafes in Operation
2
Cafes to be Opened in 2024
274
Google 5 Star Reviews

Competitive Advantage

Known as the “King of Exits”, Eddie Wilson has exited over 90 companies successfully. He sees the void in the Southeast portion of the US for Specialty Grade A coffee. Building and scaling businesses is not new to Eddie. He will implement his Empire Operating System, already used by over 2000 businesses nationwide to help grow and scale this premium coffee brand into something which is already catching suitors eyes.     

Founding Team

Our phenomenal product and excellent management team make us uniquely equipped for success in our target market.  

Name

Title

Eddie Wilson

Chief Executive Officer
Biography
Eddie turns ideas into reality. He’s got an unusual balance of big vision & compassion for people. He enjoys making coffee origin trips & uses a smart mug in his office (he’s so fancy). Also, Eddie wears lots of hats. You can find out more online. Eddie graduated from The Ohio State University School of Broadcasting with a degree in Broadcast Sales and Marketing. He studied marketing at Georgia Tech and business management at Emory University. He is now the President of Affinity Worldwide and speaks at business conferences across the country.

Name

Title

Doug Cole

President/Roastmaster
Biography
Doug has been a Lead Roaster for 5 years. He has spent 15 years in nonprofit education and administration. He holds a B.A. degree in theology. Doug first discovered specialty coffee at a street fair & he’s been a coffee geek ever since. He gets super excited about all the random stuff he finds and likes, and enjoys jamming on the guitar for his kids at bedtime each night.

Revenue Model

Revenue Model

By using the Empire Operating System we have built and leaned out our processes to create the most efficient workflow possible. We have identified and created a dashboard to measure all of our important KPI's (Key Performance Indicators) and can quickly rectify any underperforming or unproductive behaviors/activities. We have measured our Cash Conversion Cycle and can accurately predict from the second we spend money on any product or service until we expect to see that money return to the business.
$YYY product
multiplied by ZZZ users per year
= $ABC revenue
Products & Services
Our stores offer 12 different cold coffee drinks, 9 hot coffee drinks, 6 teas variations and 3 non coffee/tea drinks, as well as pastries and merchandise. Each store typically sells around 3,000 drinks per month.
  • Coffee beverages & coffee beans - The superior level coffee we craft is achieved through sourcing Specialty Grade green coffee, our unique roasting techniques & utilizing roasting technology that produces consistent roast profiles.
  • Non-coffee beverages - We offer various other non-coffee beverages at our retail locations, including teas.
  • Pastries & merchandise - We offer pastries and merchandise at our retail locations, though these product categories only make up a small percentage of overall revenue.
Operations
By using the Empire Operating System we have built and leaned out our processes to create the most efficient workflow possible. We have identified and created a dashboard to measure all of our important KPI's (Key Performance Indicators) and can quickly rectify any underperforming or unproductive behaviors/activities.

We have measured our Cash Conversion Cycle and can accurately predict from the second we spend money on any product or service until we expect to see that money return to the business.
By using the Empire Operating System we have built and leaned out our processes to create the most efficient workflow possible. We have identified and created a dashboard to measure all of our important KPI's (Key Performance Indicators) and can quickly rectify any underperforming or unproductive behaviors/activities. We have measured our Cash Conversion Cycle and can accurately predict from the second we spend money on any product or service until we expect to see that money return to the business.
Operations
By using the Empire Operating System we have built and leaned out our processes to create the most efficient workflow possible. We have identified and created a dashboard to measure all of our important KPI's (Key Performance Indicators) and can quickly rectify any underperforming or unproductive behaviors/activities.

We have measured our Cash Conversion Cycle and can accurately predict from the second we spend money on any product or service until we expect to see that money return to the business.

Financials, Risks, & Securities

Financials
In the summer of 2023 Because Coffee launched an aggressive growth plan to open 9 cafes and 1 mobile shop by 2026. With plans to expand into Florida alongside current prime retail locations, management projects total cumulative revenues (2023-2026) of $19,121,323 with cumulative operating profits of $5,977,905 for the same period. (Note: forward-looking statements are based on the expectations of company leadership, and are not a guarantee of future performance. All investors should review the risk disclosures in the Form C prior to making an investment.)

For a full picture of company financials, please refer to the Form C offering document filed with the SEC. All investors should review the Form C before making an investment.
Income Statement
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Income Statement
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Risk Disclosures
Securities
Concurrently with this Offering, the Company is conducting a private placement offering under Rule 506(b) of Regulation D to raise up to $5,000,000 on the same terms as this Offering (the “Reg D Offering”). The Class B Units above do not reflect the total number of Class B Units being offered in the Reg D Offering.

The price of the Securities has been determined by the Company and does not necessarily bear any relationship to the assets, book value, or potential earnings of the Company or any other recognized criteria or value.
Use of Proceeds
The Use of Proceeds chart is not inclusive of fees paid for use of the Form C generation system, payments to financial and legal service providers, and escrow related fees, all of which were incurred in preparation of the campaign and are due in advance of the closing of the campaign. The Company does have discretion to alter the use of proceeds as set forth above. The Company may alter the use of proceeds in the event the Company needs to use funds for marketing, buying equipment or needing working capital. The above Use of Proceeds does not include proceeds to be received from the Reg D Offering. We may allocate such proceeds towards different categories of operating costs.

Investor Perks

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Perk Tier 1
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Perk Tier 2
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Perk Tier 3
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Perk Tier #1 ($500 Investment)
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Perk Tier #2 ($XXX Investment)
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Perk Tier #3 ($XXX Investment)
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Perk Tier #4 ($XXX Investment)
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Perk Tier #5 ($XXX Investment)
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Updates

Recent press coverage, company announcements, and offering-related updates can be found below.
This is gonna have to include a list of 'updates' from the company regarding changes to the offering and/or advance notice of closings that were planned / executed, etc. Doesn't have to be blog-style but would be nice if it looked like it was.

Discussion

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