REg cf offering

Invest in ISSUER [h1]

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Invest in Example CF

Paragraph description of issuer product, biz model, or other key attention grabber that can be 2 lines.
Share Price
$25.00
Investment Minimum
$100.00
Pre-Money Valuation
$21.5M
Minimum Target Offering
$125,000.00
Maximum Offering Size
$5M

Invest in Example CF

Paragraph description of issuer product, biz model, or other key attention grabber that can be 2 lines.
Share Price
$25.00
Investment Minimum
$100.00
Pre-Money Valuation
$21.5M
Minimum Target Offering
$125,000.00
Maximum Offering Size
$5M

Opportunity

Opportunity

The ethnic grocery market is a vibrant tapestry of culture, tradition, and untapped potential. With a market size of over $51 billion in 2022 and growing, it represents a fertile ground for innovation and growth. Bakkal stands at the forefront of this revolution, poised to transform the way ethnic groceries are sourced, distributed, and delivered. (Source: IBISWorld)

Bakkal is at the forefront of the ethnic grocery trend, featuring 150+ rare-find brands from the Mediterranean to the Middle East. Leveraging consolidated market channels, we offer unmatched prices, creating up to a 20% cost advantage (based on our company's internal market data and customer reported metrics), and the smartest order delivery.
The Bakkal Vision
1. Diverse and Enriched Palates
Bakkal is at the forefront of expanding the ethnic grocery market in the United States. We envision a future where every American household has easy access to a rich tapestry of global flavors, from Mediterranean delights to Asian delicacies, African specialties, and beyond. Bakkal bridges the gap between cultures, making it effortless for consumers to explore and appreciate a world of tastes from the comfort of their homes.
2. Availability and Continuity
One of the core challenges in diversifying the US grocery market has been the sporadic availability of ethnic products. Bakkal is poised to resolve this issue. In the future, we see a seamless supply chain that ensures the continuous availability of a wide array of authentic groceries. No longer will consumers have to hunt for their favorite ingredients; they'll be readily accessible through the Bakkal platform.
3. Product Education and Marketing
Introducing new tastes and products to US consumers goes beyond availability; it requires effective storytelling and marketing. Bakkal is committed to educating consumers about the unique attributes of each product. In our vision, consumers will not only have access to diverse groceries but will also be guided on how to use them through engaging marketing campaigns. From recipe suggestions to cooking tips, we're making these new tastes approachable and enjoyable.
4. Cultural Exchange and Appreciation
Bakkal's future is one where cultural exchange is celebrated through food. We see American households embracing the richness of diverse cuisines, engaging in culinary adventures, and learning about the heritage and traditions behind each dish. It's a future where sharing a meal becomes a means of understanding and appreciating different cultures.
5. Community and Inclusivity
At the heart of Bakkal's vision is community and inclusivity. We imagine a future where people from various backgrounds come together around the dining table, sharing stories, experiences, and traditions through the food they enjoy. Bakkal fosters a sense of togetherness and belonging in an increasingly diverse America.
Ready for the 57 million projected immigrant U.S. population by 2030, our AI-powered infrastructure delivers in 23+ cities in California in just 2 hours. (Source: Center for Immigration Studies)
With our comprehensive ecosystem that supports authentic brands with marketing tools, warehousing and logistics services, we're aligned with the anticipated $500B U.S. grocery import by 2030. (Source: USDA)

Investing in Bakkal means supporting a community that values cultural diversity with a clear financial roadmap.

Your investment will fuel the expansion of our services to new markets, the enhancement of our technological infrastructure, and the growth of our brand portfolio.
Why Invest?
  • Stellar Growth: Bakkal has demonstrated a phenomenal 300% growth in just the last year. With an already flourishing market worth $5 billion in the US, we're not merely an opportunity; we're a goldmine.
  • Strong Financial Outlook: Bakkal's leadership hopes to grow the business by 7x-10x over 2024 and believes this could increase the valuation to $150M, based on management estimates. Our financials also boast a robust $10M+ revenue, backed by 25K+ active app users and over 5M consumer transactions (Note: see risk disclosures for more information).
  • Deep-Rooted Brand Relationships: With exclusive US distributorship for 10 renowned brands, Bakkal ensures a unique product portfolio that distinguishes us in the marketplace.
  • Strategic Expansion Plans: Our vision for Bakkal isn't just about numbers. We believe that we could present a good candidate for acquisition by major food corporations or a lucrative IPO within the next 5 years, promising lucrative returns for our investors.
  • Empowerment & Cultural Preservation: Investing in Bakkal is more than a financial venture. It's a pledge to empower local artisans, ensuring that age-old culinary traditions find a rightful place on modern tables, and a commitment to celebrate the richness of global flavors.
  • Impressive Operations and Reach: Our operational prowess spans 65 dedicated employees and contractors, and our services are fortified with AI for efficiency in delivery, demand forecasting, and market intelligence.
  • Authentic and Impactful Vision: Every product we offer is a bridge to a culture, a story, and a tradition. With us, every dining experience becomes an exploration, a celebration, and a connection.
  • An Invitation to Experience: By partnering with us, you're not just investing; you're embarking on a journey. A journey where every meal narrates a story, and every product is a testament to our mission: to connect people through the universal language of food.

Invest in BAKKAL Corporation

Regulation CF Offering
Total Invested:
Awaiting Data
Offering Status: 45% Filled
Shares of Common Stock under Reg CF
What is this?
By investing in this offering, you are purchasing shares of Class B Non-Voting Common Stock. This means purchasing an ownership stake in the company, but not acquiring voting power.
Share Price
$3.82
Minimum Investment
$245
Invest Until
04/23/2024
Target Min. Offering
$50,000
Max. Offering Size
$5M

Market

The U.S. grocery market is evolving rapidly, with a growing demand for authentic international flavors. This shift is bolstered by a projected 57 million immigrant population by 2030. (Source: Center for Immigration Studies)
In California alone, the ethnic grocery market size in 2023 is estimated at around $8.4B, and Bakkal, with its 300% growth last year, is leading the change.

With an anticipated U.S. food import volume of over $500B by 2030, the opportunity for investors is vast. 

Bakkal is uniquely positioned to capture this market, offering a promising return on investment in a sector that's shaping America's culinary future.
Ethnic Supermarkets Industry Overview
The industry is poised to target $53 billion in 2023. In 2022, the ethnic supermarkets industry generated a revenue of $51.1 billion. (Source: IBISworld)
Key Market Region Estimates
  • New York with an annual market size of $11.9 billion.
  • California pulling in $8.4 billion per year.
  • Texas, which has a yearly market size of $6.5 billion.
  • The company also highlights future expansion plans in locations like Seattle, Chicago, and Miami.
California Ethnic Grocery Market Size (2023 Est.)
California Ethnic Grocery Market Size (2023 Est.)

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$8.4B
Problem
In today's globalized world, consumers yearn for authentic international flavors and products. Yet, many find it challenging to access genuine global groceries, especially those from the Mediterranean, Balkan, and Middle Eastern regions.
(Source: internally conducted user interviews and customer reported metrics)
This gap isn't just about missing flavors but about losing cultural connections and shared traditions that come through food. Furthermore, existing platforms and stores often fail to offer a holistic and genuine representation of these global delicacies, leading to diluted experiences.

On the other side of the equation, grocery exporters from the Mediterranean region face the daunting hurdle of navigating a complex distribution network consisting of at least four distinct stages. These factors combine to create a trade environment that is both less profitable and fraught with complications, marked by numerous barriers to success.

The top consumer problems when shopping for ethnic groceries from small corner stores include:
  • Limited Product Availability: Small corner stores often have a restricted inventory, making it challenging for ethnic consumers to find the specific products and ingredients they need for their traditional recipes. This can lead to multiple store visits and frustration due to product unavailability.
  • Higher Prices: Due to the multiple layers of distributors in the supply chain, products in small corner stores tend to be marked up significantly, causing ethnic consumers to pay 10-15% more for their groceries compared to what they might find in larger supermarkets or online marketplaces.
  • Quality and Freshness Concerns: Complex distribution systems for frozen and perishable foods can result in items being mishandled, broken, or reaching consumers close to their expiration dates or even already expired. This quality and freshness issue can compromise the safety and taste of the food.
  • Inconvenient Shopping Experience: The traditional corner store shopping experience often involves frequent trips to different stores, wasting time and effort for consumers. Additionally, the lack of technological solutions, such as online ordering and delivery, makes the shopping process less convenient and efficient.
Why This Matters
Bakkal is dedicated to addressing this multifaceted problem, and it matters profoundly for several reasons:
  • Consumer Access and Affordability: By streamlining the supply chain and eliminating intermediaries, Bakkal makes imported grocery products more accessible and affordable to consumers. This accessibility enables individuals from diverse backgrounds to enjoy authentic products without breaking the bank.
  • Hygiene and Convenience: Bakkal's intervention ensures that consumers can shop for these products in a clean, organized, and convenient online marketplace. This matters significantly for those who value not only the authenticity of their food but also the quality and safety of their shopping experience.
  • Sustainable Trade: Simplifying the distribution process for international grocery exporters not only enhances profitability but also promotes sustainable trade relationships. Bakkal's platform removes unnecessary complexities, allowing producers to reach a wider market and thrive in the global economy.
  • Cultural Preservation: Bakkal's solution contributes to the preservation of cultural heritage by making authentic products more accessible. It empowers communities to share their culinary traditions and helps preserve cultural diversity through food.
  • Economic Impact: By reducing distribution costs and barriers, Bakkal supports economic growth for both consumers and producers. It fosters entrepreneurship and encourages economic stability within the Mediterranean region.
In essence, Bakkal's mission is not just to simplify the grocery supply chain but to enrich lives, support businesses, and facilitate cultural exchange through the power of authentic, high-quality grocery products.
Solution
Bakkal is the key to bridging this gap. Think of Bakkal as a "magic pantry" that unlocks a realm of undiscovered and genuine flavors. Beyond just providing these products, we illuminate and champion their unique stories, ensuring that every bite tells a tale of tradition, culture, and authenticity.
1. Direct-to-Consumer (D2C) Marketplace
Bakkal operates as a Direct-to-Consumer marketplace, currently with its mobile ecommerce application connecting consumers directly with producers. By bypassing the numerous intermediaries typically found in traditional supply chains, Bakkal eliminates unnecessary markups, streamlines distribution, and reduces the overall cost of grocery products for consumers.
2. Extensive Product Range
Bakkal offers an extensive range of authentic Mediterranean and ethnic grocery products. From pantry staples like spices, grains, and oils to unique and specialized items, Bakkal's platform provides consumers with a diverse selection of high-quality options.
3. Online Convenience
Bakkal's user-friendly mobile application provides consumers with a convenient and organized shopping experience. Shoppers can easily browse, select, and purchase their desired products from the comfort of their homes, eliminating the need to visit disorganized or unhygienic stores.
4. Quality Assurance
Bakkal is committed to ensuring the quality and authenticity of its products. Producers are carefully vetted to meet stringent quality standards, and products are sourced directly from trusted suppliers, giving consumers confidence in the authenticity and safety of their purchases.
5. Community and Information Sharing
Bakkal fosters a sense of community by sharing information about products and their cultural significance. Through informative content and educational materials, consumers can better understand the origins and uses of the grocery items they purchase.
5. Logistics and Delivery
Bakkal's logistics infrastructure ensures efficient and reliable delivery of products to consumers' doorsteps. The platform employs smart delivery strategies to minimize delivery times and reduce costs for consumers.
5. Cultural Exchange
Beyond providing groceries, Bakkal serves as a platform for cultural exchange through food. It celebrates diverse culinary traditions and encourages consumers to explore new tastes and cooking techniques from different regions.
Bakkal's solution revolves around simplifying the grocery supply chain, providing consumers with a diverse and authentic product range, ensuring quality and safety, and fostering a sense of community and cultural appreciation through food. By addressing the complex challenges faced by both consumers and producers, Bakkal isn't just a marketplace; it's a movement to bring the world's authentic flavors right to your doorstep.
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+40%
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Traction

Since our inception in 2021, Bakkal has embarked on an impressive journey, initially launching in Los Angeles and expanding rapidly to the San Francisco Bay Area in 2022. Bakkal has swiftly risen as the go-to platform for authentic international groceries, especially from the Mediterranean, Balkan, and Middle Eastern regions. 
With an impressive 300% growth in just the last year, exclusive distributorship for 10 renowned brands, and a presence in 23+ cities in California, Bakkal has started the transformation of the way America experiences global flavors. 
Our journey, rooted in connecting cultures through food, has only just begun, and the milestones achieved signal a promising trajectory ahead.
300%
Yearly Growth Rate
25K+
Registered Users
10
Exclusive Brand Partnerships
25K+
Unique Products Available

Competitive Advantage

Bakkal's competitive advantage lies in its innovative approach to the ethnic grocery market, leveraging technology to streamline the supply chain and enhance the customer experience. Some of the key points that outline Bakkal's competitive edge:
  • Technology-Driven Supply Chain: Bakkal's use of technology to digitize the ethnic grocery supply chain is a significant differentiator. By implementing advanced software and applications, Bakkal reduces inefficiencies, cuts costs, and speeds up the delivery process, ensuring that ethnic communities have reliable access to their traditional foods.
  • Executive Team's Tech Expertise: The executive team at Bakkal brings a wealth of experience in technology, which is critical in an industry that has traditionally lagged in digital adoption. Their expertise allows Bakkal to develop cutting-edge solutions, from machine learning algorithms for demand forecasting to user-friendly mobile applications for easy ordering and tracking.
  • Direct Relationships with Food Producers: Bakkal's strong relationships with international food producers allow for a more streamlined and cost-effective supply chain. By bypassing intermediaries, Bakkal can offer competitive pricing and ensure the authenticity and quality of the products.
  • Cultural Insight and Market Understanding: The team's background and understanding of the cultural nuances of their target market mean they can curate a product selection that resonates with their customers, providing a personalized shopping experience that larger competitors may not match.
  • Community-Centric Approach: Bakkal's business model is built around the needs of ethnic communities, offering a product range that reflects the diversity of its customer base. This focus on community enables Bakkal to foster loyalty and word-of-mouth referrals, which are invaluable in niche markets.
  • Scalable Business Model: With a SaaS platform for marketing and a logistics infrastructure that can be expanded, Bakkal is well-positioned to scale up quickly and efficiently as demand grows.
  • Data-Driven Decision Making: Leveraging big data analytics, Bakkal can make informed decisions on inventory management, customer preferences, and market trends, which helps in maintaining a competitive edge.
  • Strategic Geographic Presence: With operations in key locations like Los Angeles, San Francisco, and a logistics center in Istanbul, Bakkal is strategically positioned to serve a large segment of the ethnic population and manage international logistics effectively.
  • Innovative Revenue Streams: Beyond just a delivery service, Bakkal's paid warehousing services, SaaS marketing platform, and procurement services provide multiple streams of revenue while adding value for their partners and customers.
  • Sustainability and Health Focus: By promoting healthier diets and offering diverse food options, Bakkal taps into the growing consumer awareness around health and sustainability, which can drive consumer preference and loyalty.
Bakkal's competitive advantage is a synergy of its tech-forward approach, "customer-first" culture, deep market insight, direct sourcing capabilities, and an executive team with the technological and industry expertise to navigate the complexities of the ethnic food market.
"I’m amazed to find my favorite items from childhood. It helped me to discover small stores that I didn’t know existed. Service is fast and very responsive. Highly recommended!"
— Satisfied Bakkal customer

Founding Team

The founding team of Bakkal is a dynamic ensemble of visionary entrepreneurs and seasoned professionals, each bringing a unique blend of expertise and passion to the table. At the helm, we have tech-savvy leaders with a proven track record in Silicon Valley's fast-paced innovation landscape, alongside business strategists who have navigated the complex terrains of international trade and food commerce. This eclectic group is united by a shared mission: to revolutionize the ethnic grocery landscape by harnessing cutting-edge technology and deep cultural insights, ensuring that every customer can access a world of authentic flavors right from their doorstep. 

Name

Title

Murat Karslioglu

Co-Founder & Chief Executive Officer
Biography
A seasoned technologist with over 25 years in the tech sector. An entrepreneur boasting four successful exits, he is also the author and mastermind behind one of the world's most expansive e-commerce infrastructures.

Name

Title

Ahmet Altug

Co-Founder & Head of B2B Operations
Biography
30+ years of expertise in product procurement and distribution.

Name

Title

Robert Calgav

Co-Founder & Chief Operating Officer
Biography
30+ years of experience in sales, management, and capital management

Name

Title

Alemdar Salmoor

Chief Technology Officer
Biography
5+ years in computer engineering. Experienced in building consumer facing high-throughput systems and scalable infrastructure. Responsible for Bakkal's digital infrastructure development and technology roadmap.

Name

Title

Ali Gence

Chief Revenue Officer
Biography
20+ years in international sales, multinational team management and strategy building. MBA

Name

Title

Ozan Erkut

Chief Marketing Officer
Biography
30+ years in advertisement, marketing & multimedia. Expertise in creative services for F&B sector.

Name

Title

Uygar Usar

Head of Logistics & Supply Chain
Biography
25+ years in logistics & supply chain. CEO of one of the leading integrated logistics service providers in Turkey

Revenue Model

Revenue Model

Bakkal has a diverse monetization strategy, harnessing multiple revenue streams to benefit both buyers and sellers. Their revenue generation model is termed "Omnichannel."
Revenue Streams
  • E-Commerce 3.0 Marketplace & Fee Model: Generating income from listings and transaction fees.
  • Membership & Premium Features: Earnings come from subscribers and special features offered to premium members.
  • Delivery Fees: Charges associated with the delivery of products.
  • Ads & Sponsorship Programs: Earnings from advertisements and brand partnerships.
  • Logistics & Fulfillment Services: Revenues from logistics and order fulfillment solutions.
  • White Label Product Range: Private label goods sold under the Bakkal brand.
  • Data Analytics & Market Research: Profits from insights and research offerings.
E-Commerce & Delivery 3.0
Bakkal emphasizes its "Delivery 3.0" framework, which is designed for maximum capital efficiency and profitability. This approach allows us to grow the market by connecting new consumers to brands, continually invest in tech enhancements and innovations.
"As global retail spend is set to reach $6.3T by 2024, there is a massive opportunity for a number of valuable technology companies to emerge that help retailers cross this chasm. eCommerce 3.0 is going to be all about composable commerce."
— Anoushka Vaswani, Lightspeed Venture Partners
(Sources: Medium and Insider Intelligence/eMarketer)
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California Ethnic Grocery Market Size (2023 Est.)
Direct-to-Consumer Marketplace
Bakkal operates as a Direct-to-Consumer marketplace, currently with its mobile ecommerce application connecting consumers directly with producers. By bypassing the numerous intermediaries typically found in traditional supply chains, Bakkal eliminates unnecessary markups, streamlines distribution, and reduces the overall cost of grocery products for consumers.
California Ethnic Grocery Market Size (2023 Est.)

Financial Highlights

A full summary of the audited financials can be found in the Form C filed with the SEC, which is linked on this page. All investors should review the Form C before making an investment.
Income Statement
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Income Statement
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Risk Disclosures
Use of Proceeds

Investor Perks

We are offering two types of investor perks: time-based perks for investors who invest within a certain amount of time of our launch date, and amount-based perks, which will be actively redeemable throughout the duration of this live offering.
Time-Based Perks:
  • Friends and Family Bonus: Invest within the first 72 hours of our offering and receive an additional 15% bonus shares.
  • Early Bird Bonus: Invest within the first two weeks of our offering and receive an additional 10% bonus shares.
Perk Tier 1
Description of this perk tier goes here, including benefits specific to this perk and those inherited from the perk tier previous.
Perk Tier 2
Description of this perk tier goes here, including benefits specific to this perk and those inherited from the perk tier previous.
Perk Tier 3
Description of this perk tier goes here, including benefits specific to this perk and those inherited from the perk tier previous.
Amount-Based Perks:
$750+ Bronze Tier
Receive quarterly investor emails.
$2,500+ Silver Tier
Receive quarterly investor emails, $50 in Bakkal Credits* and verified profile badge.
$5,000+ Gold Tier
Receive quarterly investor emails, $100 in Bakkal Credits*, a limited edition Bakkal T-Shirt and verified profile badge.
$10,000+ Platinum Tier
Receive quarterly investor emails, $200 in Bakkal Credits*, a limited edition Bakkal T-Shirt and early investor gold verified profile badge.
$15,000+ Diamond Tier
Receive 5% bonus shares, quarterly investor emails, $250 in Bakkal Credits*, a limited edition Bakkal T-Shirt, an early investor gold verified profile badge, and a conference call with the CEO**.
$50,000+ Angel Tier
Receive 10% bonus shares, quarterly investor emails, $1,000 in Bakkal Credits*, a limited edition Bakkal T-Shirt and Bakkal Angel Investor Mug, a vote to name Bakkal’s next retail product, an early investor gold verified profile badge, conference call with the CEO**, and access to a private dinner in Los Angeles for Diamond level investors with Founder and Executive Team. (Transportation and lodging not included).
Notes:
*Bakkal Credits to be issued 60 days after the closing of the crowdfunding campaign and expire 30 days after they are issued. Bakkal Credits can be used only where Bakkal delivery services are available.
**Conference call with CEO to be scheduled within 60 days after the closing of the crowdfunding campaign and runs for 30 minutes.
In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement.
Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

Updates

Recent press coverage, company announcements, and offering-related updates can be found below.

Discussion

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