Second offering is now live!

It’s a good dayto be an investor!

  • Our founder has $15 million of his money invested in 151 Coffee!
  • Join 1,600+ Rewards Members that have already invested $3 million in 151 Coffee!
  • Invest with a proven founder: he’s opened over 2,000 stores + done an IPO.
  • You can own part of the fast growing $100B+ coffee + specialty drinks market.
  • Join the growth. Our goal is to open 1,000 stores over the next 10 years.
Second offering · live now
$2 million $1.50Per share $255Minimum investment
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151 Coffee Investor 101 Class

Why investing earliercan matter

Typically as the value of a company increases, so does the share price.

Lesson 01 Share price, made simple
First offering $1.25 800 sharesfor $1,000
Second offeringLive now $1.50 667 sharesfor $1,000
Future offering Could be higher
151 Coffee cup teacher wearing glasses and a bow tie while holding a classroom pointer
“Lock in your price now. The second offering is live now at $1.50 per share. Any future offering, if one occurs, could be priced higher!”

The future-offering statement describes a current plan, not a promise. No future offering, price, or return is guaranteed.

First offering results

The First Offering Sold Out in 2.5 Months!*

The first offering climbed to its $3 million maximum from January through March 2026.

*After test launch in December.

Target 1,000 Stores

How do we get there?

Today15stores
10-year vision1,000stores
First milestone15 → 30 storesNext two years · 100% growth target
01 · Build the Process

Hired a seasoned real estate executive who worked with Mark as VP of real estate at Hollywood Video.

02 · Secure 15 new store opening sites

Target over the next 15 months

03 · Permit, build, open stores

Target roughly 1 new store opening per month starting July 2027.

04 · Accelerate the Above

Continue the steps above, targeting acceleration of growth to a rate of 50% annually after 30 stores.

These are targets, they are not forecast and are not promised results. There can be no assurance of what number of additional stores the Company will open. There are many factors, some of which the Company has little or no influence over, that could cause the number of stores opened together with the success or failure of those stores to be materially different than our targets.

Founder + IPO experience

Mark did it before.Now he is doing it again.It’s a proven pattern.

Mark Wattles, founder of 151 Coffee
Mark Wattles
Founder · 151 Coffee
$15 Millionof Mark’s own capital invested in 151 Coffee
Founder · IPO 1993 · Nasdaq: HLYW 2,000 corporate-owned stores Sold the Company in 2005
DIGITAL MARKETPLACE Co-Founder Acquired by IAC (Nasdaq: IAC)
56-RESTAURANT PORTFOLIO Co-Founder 19 states · 3 private-equity exits

Context: Hollywood Video results do not predict 151 results. No 151 IPO is filed, scheduled, priced, promised, or guaranteed. If an IPO occurs, shares could face a lockup—often about 180 days—if required by the lead investment bank. Any IPO depends on markets, approvals, and company readiness.

Hollywood Video

GROWTH

From 15 to 2,006Hollywood Video stores

From 1988–1993 Hollywood Video grew from 1–25 stores. Hollywood Video results do not predict 151 results.

A huge opportunity

Coffee is huge and growing.Specialty drinks are exploding.

Four colorful 151 Coffee specialty drinks

More drinks. More occasions. More reasons to visit.

$100+ BILLION— U.S. MARKET OPPORTUNITY
Coffee$56B+Americanos · lattes · cold/nitro brews · frappes
Specialty drinks$50B+Matcha · teas · energy drinks · smoothies · dirty sodas · refreshers

New store opportunity in the Fast Fun Friendly coffee/drink category.

Future10,000+High-volume Fast Fun Friendly U.S. drive-thru stores opportunity
Today≈2,500Approximately 2,500 U.S. stores today

Sources: Technomic; NCA/SCA; National Restaurant Association; beverage trade publications. The opportunity and number of stores are Company estimates and are not a forecast or guarantee.

Momentum · Menu expansion

In 2026 and 2027 151 Coffee is expanding its menu.

FOOD (new in 2026) IS LIFTING REVENUE BY:$150,000 PER STOREApproximately, annually

Two green chile breakfast burritos cut open on a wooden board
Green chile breakfast burritos
151 Coffee breakfast bagel sandwiches cut open
Breakfast bagel sandwiches

New menu items in the works

  • Additional breakfast items.
  • Extend breakfast availability from morning only to all day.
  • Add lunch menu and evening menu.
  • Matcha launch. Testing now.
  • Proprietary energy, dirty sodas, and yet-to-be-disclosed drinks.
  • Late-night food and drink menu.

Company-reported result, rollout, and test status; food sales are based on July, August, and September average weekly food sales.

2025 operating proof

Profitable. Not someday. Today.

151 Coffee2025 Store Level Operating Profit (EBITDA)
15 stores
2025 Total Revenue$17.8M
2025 Store Level Operating Profit (EBITDA)$4.1M
200,000+Rewards members
~90%Sales via Rewards

Company-reported 2025 figures. No operating margin is implied.

How do we fuelall this growth?

  1. 1
    Mark’s capital

    $15,000,000 invested to date

  2. 2
    First SEC Reg CF offering

    $3 million · closed March 30

  3. 3
    Second SEC Reg CF offering

    Filed with SEC on October 6, 2026

  4. 4
    Private offerings

    Reg D, Reg A or other offerings

  5. 5
    Institutional capital

    If needed

  6. 6
    IPO

The above is a plan we are pursuing although the Company’s actual financings will likely differ or may never occur. No future price, return, liquidity event, offering, or IPO is promised or guaranteed. Any current offer is made only through the Form C and offering materials.

151 Coffee store and patio

151 Coffee 10-year goals

Where we want to go
over the next 10 years.

Stores
1,000
Annual revenue
$2B
  1. Always serve our guests with the same speed and authentic kindness 151 Coffee does so well today, with the goal of making every guest’s day a good day to have a good day.
  2. Become the go-to destination in the U.S. for quality coffee served with speed and kindness.
  3. Develop a successful, fast and tasty all-day food menu that is complementary to our coffee and drinks.
  4. Create an evolving selection of hand-crafted specialty drinks that make every member of our family’s day a good day to have a good day.
  5. Opportunities for rapid expansion into leadership and career growth for tens of thousands of young adults as we build a long-term, successful, growing company.
  6. Maintain our culture of Fast, Fun and Friendly.

This page represents some of 151 Coffee’s goals. They are not forecasted to be relied on and are not promised results. There are many factors, some of which the Company has little or no influence over, that could cause the number of stores opened together with the success or failure of those stores, and the revenue of the Company to be materially different than our goals.

View More Information about the Offering$255 minimum
Offering disclosures

Securities are delivered through Jumpstart Micro, Inc. d.b.a. Issuance Express, a Securities and Exchange Commission-registered and FINRA-member funding portal that manages the 151 Coffee securities offering. Investing involves risk, including possible total loss. See full disclosures.