151 coffee: brewing the next billion-dollar coffee brand

as a Rewards Member, we have an exciting opportunity for you – check it out

Want to learn more about our awesome founder and his vision, check these out

get first dibs on owning 151 coffee

151 Coffee's founder, Mark Wattles, has invested over $15 Million of his money to create the brand and build the first 15 stores. 151 is now raising additional capital to kick off its growth stage.

Before we open this investment opportunity to the public, we’re letting our most loyal fans – YOUGET FIRST DIBS ON OWNING 151 COFFEE.

As a Rewards Member, you already know the brand and love our coffee. And now, you can be part of the story in a whole new way. Not just a loyal customer. An OWNER. So grab your favorite drink, and let’s talk about how you can own a piece of the best drive-thru coffee brand in the game.

Highlights

$17 Million in revenue in the 12 months ending September 30, 2025, with $1.9 Million in operating profit.

160,000 Rewards customers enrolled since 151’s program launch in May 2025, representing about 85% of total revenue. Currently 2,000+ new sign-ups per week.

$15 Million personally invested to date by founder, Mark Wattles.

Mark Wattles previously founded Hollywood Video, with annual revenues of about $2 Billion, over 2,000 stores, and more than 30,000 employees. He also co-founded HomeAdvisor.com and was one of four partners who built Firebirds Wood Fired Grill.

opportunity

Coffee: A Massive Market Ready for Disruption

The U.S. coffee market exceeds $56 Billion annually (Source: Technomic), with about 34,000 coffee shops. Over 75% are either Starbucks (17,000 stores) or Dunkin’ (9,000 stores), and disruption of their dominance is long overdue.

Today’s coffee options often feel slow, stale, or uninspired. Big national chains deliver cookie-cutter experiences, and most smaller chains are inconsistent.

Growth Potential

The real growth is happening in the Fast, Fun, Friendly drive-thru coffee segment – with coffee and energy drinks leading the way.

We believe there will eventually be over 10,000 Fast, Fun, Friendly drive-thru coffee shops in the U.S., with only an estimated 2,000 of them open today. With the growth of the industry, combined with consumers shifting to Fast, Fun, Friendly concepts, the potential for 151 Coffee is massive.

As an emerging player in this fast-growing segment, 151 Coffee has two key advantages: early development of a profitable model, together with leadership experience in developing large-scale national consumer businesses.

WE BELIEVE THE STAGE IS SET FOR 151 COFFEE TO BECOME A $2 BILLION, 1,000 STORE COFFEE CHAIN.

(Forward looking statements, not guaranteed. Refer to offering circular and Form-C for details.)

experienced founder

Mark Wattles – Experienced Founder Leading The Way

Unlike most early-stage ventures, 151 Coffee benefits from Mark's leadership with proven experience in building and scaling national brands. While past performance does not guarantee future results, we believe this experience provides valuable insight as the Company pursues growth.

Mark’s experience includes:

Hollywood Entertainment (Hollywood Video + Game Crazy)

As Founder & CEO, Mark grew Hollywood Video from a single store to 25 locations and $17 Million in revenue within five years. The Company did a public offering (IPO), and over the next six years, the Company expanded to 1,600+ stores and $1 Billion in revenue.

When Mark sold the Company to another public company, there were 2,000+ Hollywood Video stores and 695 Game Crazy stores, generating $1.8 Billion annually with over 30,000 employees.

IPO in 1993, ~100% Compound Annual Growth Rate for six years, sold in 2005 for $1.2 Billion.

HomeAdvisor.com

Mark was co-founder of the digital marketplace connecting homeowners with local service pros; later acquired by IAC (Nasdaq: IAC).

Firebirds Wood Fired Grill

Mark is one of four previous partners of this restaurant chain. He and his partners completed three private equity transactions with Angelo Gordon, J.H. Whitney, and a final sale to Garnett Station Partners. Today, there are 56 locations across 19 states.

151 coffee business model

Many early-stage consumer brands struggle for years before finding profitability. With 15 locations to-date in two states, 151 Coffee generated $17 Million in revenue in the 12 months ending September 30, 2025, and delivered an operating profit of $1.9 Million.

texas locations

kansas locations

Even more impressive is the stickiness of our model. After launching our Rewards program in May 2025, we have signed up over 160,000 Rewards Members, who account for approximately 85% of total revenue.

Our Rewards program encourages repeat visits, creates new marketing opportunities to generate additional revenues, and connects us even closer to our customers.

151 Coffee has been disrupting the coffee market for six years and is ready to embark on its goal of opening 1,000 stores doing $2 Billion in revenue.

(Forward looking statements, not guaranteed. Refer to offering circular and Form-C for details.)

COMPETITORS HAVE PROVEN THE PATH

Went public at a $4 Billion+ valuation.

Continues rapid expansion after receiving a large growth equity investment from Blackstone (NYSE:BX).

Went public in 2025 at a $1 Billion+ valuation.

151 COFFEE EXPANSION

We Aim to Expand to 1,000 Stores

Just like Mark Wattles did with Hollywood Video, 151 Coffee plans to leverage the founder’s experience to pursue multi-state growth. With the goal of building 1,000 stores over the next 10 years, we’re targeting $2 Billion in revenue (forward-looking projection; not guaranteed).

(Forward looking statements, not guaranteed. Refer to offering circular and Form-C for details.)

151 Coffee plans to initially use private capital for growth – primarily from individual investors (including customers like you) – to fuel early growth. In the future, the Company may explore alternative strategic options, such as a public offering (IPO), similar to what Mark did with Hollywood Video when he took the Company public and raised over $500 Million through public offerings to accelerate growth.

There can be no assurance the Company's plans will be accomplished. The amounts, sources, and methods of actual funding could vary materially.

With the Fast, Fun, Friendly drive-thru coffee business booming, we believe no single player will dominate the segment. Just like the Fast Food categories of hamburgers, chicken, and Mexican cuisine – each with multiple brands reaching thousands of stores – we believe there will be four to five $1 Billion players in the Fast, Fun, Friendly coffee segment. We aim to be the best one of them.

Mark Wattles has personally invested over $15 Million of his own capital to propel 151 Coffee to the top ranks of this growing segment.

And now, as a 151 Coffee Rewards Member, you’re invited to join him in this opportunity for growth and reward.

REWARDS MEMBER INVESTOR PERKS

AVAILABLE TO REWARDS MEMBERS ONLY

As a Rewards Member, we brewed up the following limited availability perks for early Rewards investors. All perks will be LIMITED TO THE FIRST $1 MILLION IN REWARDS INVESTORS. We anticipate the limit being reached within a few days (*see details below).

EARLY REWARDS INVESTOR PERKS

Invest
Get
Rewards Bonus

$250

200 SHARES

$50 in GIFT CARDS (2 cards of $25 each)

$500

400 SHARES

$100 in GIFT CARDS (4 cards of $25 each)

$1,000

800 SHARES

$200 in GIFT CARDS (8 cards of $25 each)

Invest
Get
Rewards Bonus

$250

200 SHARES

$50 in GIFT CARDS
(2 cards of $25 each)

$500

400 SHARES

$100 in GIFT CARDS
(4 cards of $25 each)

$1,000

800 SHARES

$200 in GIFT CARDS
(8 cards of $25 each)

EARLY REWARDS INVESTOR LIFETIME PERKS

Invest
Get
Rewards Bonuses

$2,000
SILVER

1,600 SHARES

FREE Drink Every MONTH For LIFE

+

$400 in GIFT CARDS

$5,000
GOLD

4,000 SHARES

FREE Drink Every OTHER WEEK For LIFE

+

$1,000 in GIFT CARDS

$10,000
PLATINUM

8,000 SHARES

FREE Drink Every WEEK For LIFE

+

$2,000 in GIFT CARDS

$50,000
FOUNDERS

40,000 SHARES

FREE Drink Every DAY For LIFE

+

$10,000 in GIFT CARDS

LIFE: One FREE drink is issued every month, every other week, every week, or every day for Silver, Gold, Platinum and Founders investors, respectively. They are valid during the month, week or day in which they were issued for. They cannot be saved or transferred to another account.

GIFT CARDS: The entire gift card perk will be mailed within 3 days of the investment.

CLICK BELOW TO INVEST NOW

GIFT CARDS will be mailed within 3 working days of investing.
FREE DRINK will be loaded onto your 151 Rewards account 7 days after investment.

CLICK BELOW TO INVEST NOW

GIFT CARDS will be mailed within 3 days of investment.
FREE DRINK will be loaded onto your 151 Rewards account 7 days after investment.

OFFERING TERMS

Price Per Share
Minimum Investment
Minimum Offering size
Maximum offering size
Total amount raised
$1.25
$250
$25,000
$2 Million
$0

*Unless determined otherwise by the Company, the REWARDS PERKS ABOVE WILL NO LONGER BE AVAILABLE AFTER THE COMPANY HAS RECEIVED A TOTAL OF $1 MILLION IN INVESTMENTS. The Company anticipates over $1 Million to be invested within the first few days of the Offering. If the Perks offer is still posted on this offering page at the time you invest, your REWARDS PERKS will be honored regardless of the amount that has been invested to date.

Reward Perks dates and dollar limits may be changed anytime at the Company’s discretion.

Investor Disclosures

All investors should review the risk disclosures below, also available in Form C filed with the Securities & Exchange Commission.

Discussion

Investor questions for the company

Investor questions can be submitted via the Q&A section below, in order to be answered by a representative of the issuer company for this offering.

FAQS

How much can I invest?
Accredited investors can invest as much as they want. But if you are not accredited, your limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can invest 5%. If both are greater than $124,000, your limit is 10%.
How do I calculate my net worth?
Add all assets and subtract all liabilities, excluding the value of the primary residence. The result is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice. Speak with an accountant or tax advisor before investing.
What do I need to know about early-stage investing? Are these investments risky?
Early-stage investing involves risk. If a company fails, your ownership may lose all value. Voting power may be limited due to dilution. Exits, if any, can take 5–10+ years via acquisition or IPO. Treat startups as one part of a balanced portfolio.
When will I get my investment back?
The shares are not publicly traded. Liquidity generally occurs only if the company is acquired or goes public. These are long-term outcomes and may never occur.
Can I sell my shares?
Regulation Crowdfunding shares are subject to a one-year lockup with limited exceptions: sales back to the company, to an accredited investor, via a registered offering, or certain transfers to family or due to death/divorce.
Exceptions to limitations during the one-year lockup:
Transfers allowed to: the issuer; an accredited investor; or family (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, in-law; including adoptive relationships).
What happens if 151 Coffee does not reach its funding target?
If the minimum target is not reached, all funds are returned to investors after the offering closes.
How can I learn more about a company's offering?
See the landing page for the Regulation Crowdfunding offering for full disclosures.
What if I change my mind about investing?
See the landing page for the Regulation Crowdfunding offering for full disclosures.
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Copyright ⓒ 151 Coffee. Fundraising & Marketing by GROWTHTURBINE